Insight that’s grounded, not guessed.
You don’t need a six-month study to uncover what matters.
Spark 1 is all about discovery — but not just for discovery’s sake. Whether you’re trying to understand your users, explore AI fit, identify market shifts, or untangle internal blockers, our Micro-Sparks are flexible and built to deliver sharp, focused insight that fits your timeline and your reality.
It’s discovery, done with purpose — and built for action.
Something spark your interest? Let’s talk!
1.1 User Insight Lab (Persona & Journey Sketches)
Understand your users - fast.
Sketch early personas and journeys based on real behaviors and team insight. Spot where friction lives, and why.
Best for: Improving retention, onboarding, or cross-channel experience.
You Get:
3 draft personas
Journey sketches + friction/emotion heatmap
Tension themes + Insight deck
🕒 2-3 weeks
1.2 Opportunity Framing Lab (Rapid Opportunity Scan)
Find your edge, frame your next move.
A fast, high-impact look at emerging trends and whitespace opportunities.
Best for: Launch prep, strategic pivots, or sharpening positioning.
You Get:
3–5 tailored trend signals
Competitor whitespace map
Action brief + strategy debrief
🕒 1-2 weeks
1.3 AI Fit & Focus Lab (AI Readiness & Integration)
Make your first AI move the right one.
Map where AI actually fits your needs — and build a pilot with guardrails.
Best for: Product, ops, or exec teams exploring GenAI or automation.
You Get:
Use case strategy session
Internal fit scan + integration roadmap
Pilot plan + AI playbook starter kit
🕒 3-4 weeks
1.4 Stakeholder Influence Lab (Stakeholder Mapping)
Unblock progress by mapping who really shapes it.
Clarify internal dynamics, tensions, and influence paths.
Best for: New initiatives, misalignment issues, or slow decision loops.
You Get:
Stakeholder map + alignment radar
Influence insight matrix
Readout deck + comms strategy session
🕒 2-3 weeks