Digital Expressions of the Self(ie)
Photographic Performativity in Contemporary India
Photographic Performativity in Contemporary India
The research findings from the project are now published in the following venues:
Avishek Ray, Ethiraj Gabriel Dattatreyan, Usha Raman, Martin Webb, Neha Gupta and Sai Amulya Komarraju with Anuja Premika, Riad Azam, Farhat Salim and Pranavesh Subramanian
Published by Routledge, Taylor and Francis Group
The book examines the social and cultural role of selfies in India. It looks at how the selfie, unlike the photograph, which was a gesture towards an external reality, remains intimately self-referential, yet reconfigures social ordering, identity formation, agency, and spaces in curious ways.
This volume approaches questions about the construction and performance of the self through the digital selfie and uses this situated, contextualized, and culturally specific phenomenon as a site to explore the themes of self-making, place-making, gender, subjectivity, and power. Highlighting the specific contexts of production, the authors examine the array of self-expressive capabilities realized in a multitude of uses of the selfie that simultaneously reconfigure the self, the space, and the world.
An important study of visual social media culture, the volume will be useful for interpreting everyday media experiences and will be of interest to students and researchers of image studies, visual studies, photography studies, visual culture, media studies, culture studies, cultural anthropology, digital humanities, popular culture, sociology of technology, and South Asian studies.
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“Selfies have been subjected to scholarly scrutiny over the past decade. But this collection of essays on ‘the social life of selfies in India’ brings a refreshing and important localized take on the tactility, temporality, and technique of the selfie. Contributors draw from a variety of disciplines including Sociology, Fan Studies, Urban Studies, and Media Studies to interrogate the evolutionary role of selfies among various grassroots groups in one of the most populous countries globally. Considering established social media like Instagram, newer social media like TikTok, and messaging apps like WhatsApp, the collection unravels how selfies are constructed and deployed by identity groups including young men and domestic labourers, and interest groups including tourists, fans, and avid readers. Collectively, these emotive stories question the socio-cultural impacts of selfies as product and praxis, and their enduring ability to shape human understanding one snap at a time.”
Crystal Abidin, Digital Anthropologist; Co-editor of Mediated Interfaces: The Body on Social Media
“This book is a nuanced addition to the growing body of research on digital affects and expressions. The selfie is approached as an operative, allusive, and purposive cultural artefact in this volume of grounded and enthralling essays. From teasing out contexts of selfie production and circulation, deeming a selfie consumer worthy and stitching selfies as aesthetic practices to produce ‘affect’ are some of the incisive propositions in the volume. Selfies as a framing device to depict not only the idiosyncratic personality or singular political engagements but also the prosaic routines of humdrum living are other rewarding elements in this glittering collection.”
Nimmi Rangaswamy, Professor, Kohli Centre for Intelligent Systems, Indian Institute of Information Technology, Hyderabad
Journal Article:
Journal image is for illustrative purposes only. Volume and Issue numbers aren't accurate.
Neha Gupta and Avishek Ray
Published in Convergence: The International Journal of Research into New Media Technologies
This article examines ‘instaworthiness’ as a classificatory category in discourses of place-making. It engages in social-semiotic analyses of the selfies clicked at instaworthy cafes and pubs in Kolkata to highlight how the photographic performativity of selfie-taking reconfigures the notions of placemaking. It accounts for: how is an ‘instaworthy’ spot made and consumed? What ramifications does showcasing the self within these specific sites have upon perceptions of identity, both of the self and the space in question? In locating photographic practices of selfies within the wider shifts of the heuristics of ‘instaworthiness’, this article teases out how the self interacts with a diverse range of non-human actors toward conferring visual apartness upon certain spaces. Thus, producing and circulating selfies as a performance warrant thinking through how discourses of the self and that of spatiality co-constitute each other.
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