Publications

• Integrating Manipulated and Measured Independent Variables in Analyzing Experimental Results  [LINK]

Donald R. Lehmann, and Sonia S. Kim

Marketing Letters (2025)

• The Effect of Variety in Past Consumption on Openness to Personalized Recommendation Services  [LINK]

Sonia S. Kim, and Donald R. Lehmann

Journal of the Association for Consumer Research (2024)

• Feelings of Culpability: Just Following Orders Versus Making the Decision Oneself [LINK]

Maayan S. Malter*, Sonia S. Kim*, and Janet Metcalfe

Psychological Science (2021) 

*Malter and Kim are co-first authors.

Papers Under Review

• Personalized Video Recommendation Algorithms Increase Trust and Belief in Misinformation on YouTube

Sonia S. Kim, Jaeyeon Chung, and Gita Johar

3rd round review at Journal of Marketing

• Bridging the Ideological Divide: Shared Brand Preferences Facilitate Conversations with Dissimilar Others

Sonia S. Kim and Gita Johar

Under review at Journal of Consumer Research

Selected Working Papers

• When Ads Hurt Social Networking Platforms: The Role of Psychological Ownership

Sonia S. Kim, and Gita V. Johar

• On the Tension Between Romance and Commercialization

Michel T. Pham and Sonia S. Kim

• The Psychological Ownership Over Ideas

Sonia S. Kim and Melanie S. Brucks

Selected Research in Progress

• Consumer Self-Disclosure to Virtual Influencers

Sonia S. Kim, Serim Hwang, Kannan Srinivasan, and Ravi Dhar

• Parental Decision Making in Child Media Consumption

Sonia S. Kim, Nofar Duani, and Ravi Dhar