Mixed-Methods UX Researcher & Behavioral Scientist
I drive industry-facing user research at the Yale Center for Customer Insights. I partner with cross-functional product stakeholders at organizations like Google, IKEA, and PepsiCo to translate complex human behaviors into actionable product strategies, optimized user retention, and go-to-market messaging.
Featured Case Studies
Optimizing Engagement & Service Design Ecosystems for a Global Workforce
Context: Mixed-methods research initiative conducted in collaboration with corporate health and product stakeholders at Google.
Methodology: Combined behavioral telemetry (badge-ins), global surveys, and qualitative interviews to map the entire end-to-end user experience.
Data-Driven Frameworks for the Future of Hybrid Work and Spatial Products
Context: Quantitative and synthesis research conducted in collaboration with Real Estate & Workplace Services (REWS) at Google.
Methodology: Applied statistical cluster analysis to global infrastructure datasets and synthesized internal UX insights to design hybrid work recommendations.
De-risking User Trust and Autonomy in Algorithmic Recommendation Systems
Context: End-to-end mixed-methods research evaluating algorithmic content personalization across major digital and social media platforms.
Methodology: Designed large-scale behavioral experiments, surveys, and text analyses to isolate key drivers of user trust and feature adoption.