Sonia Seung-Eun Kim
(김승은)
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I am a postdoctoral researcher at Yale School of Management and Yale Center for Customer Insights.
I am a postdoctoral researcher at Yale School of Management and Yale Center for Customer Insights.
My research examines how technology integration, mainly focused on automation technology and social media platforms, influencers consumer behavior. The goal of my research is to leverage psychological reasons that underlie the impact of technology, to find win-win solutions for firms utilizing advanced technology and consumer well-being.
My research examines how technology integration, mainly focused on automation technology and social media platforms, influencers consumer behavior. The goal of my research is to leverage psychological reasons that underlie the impact of technology, to find win-win solutions for firms utilizing advanced technology and consumer well-being.
E-mail: sonia.kim@yale.edu
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Academic Position
Postdoctoral Associate | Yale School of Management, Yale University 2024 - present
Education
Ph.D. in Marketing | Columbia University, 2024
M.S. in Marketing | Seoul National University, 2018
Bachelor of Business Administration | Seoul National University, 2016
Research Overview
Substantive interests: Recommendation algorithms, social media platforms, consumer well-being
Theoretical: Autonomy (feelings of agency, control, ownership), trust and authenticity, social influence
Methodological: Online, lab, and field experiments, text analyses, and qualitative analyses
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