Sonia Seung-Eun Kim
(김승은)
I am a Ph.D. candidate in the Marketing division of Columbia Business School, Columbia University. I am a consumer behavior researcher interested in finding ways in which marketers can make positive societal impact.
Specifically, my research focuses mainly on understanding how marketing practices affect consumer well-being on online media platforms. Based on this understanding, I aim to find sustainable solutions for firms to ensure long-term consumer satisfaction.
E-mail: SKim23@gsb.columbia.edu
Download CV.
Education
Ph.D. in Marketing, Columbia University, 2024 (expected)
M.S. in Marketing (Summa Cum Laude), Seoul National University, 2018
Bachelor of Business Administration (Summa Cum Laude), Seoul National University, 2016
Research Overview
Substantive interests: User experience on online media platforms, social networks, and consumer ideology
Theoretical: Autonomy (feelings of agency, control, ownership), social influence, and trust
Methodological: Online, lab, and field experiments, text analyses, and qualitative research
Publications & Manuscripts Under Review
The Effect of Variety in Past Consumption on Openness to Personalized Recommendation Services [LINK]
Sonia S. Kim, and Donald R. Lehmann
Journal of the Association for Consumer Research (2024)
Feelings of Culpability: Just Following Orders Versus Making the Decision Oneself [LINK]
Maayan S. Malter*, Sonia S. Kim*, and Janet Metcalfe
Psychological Science (2021)
*Malter and Kim are co-first authors.
When Ads Hurt Social Networking Platforms: The Role of Psychological Ownership
Sonia S. Kim, and Gita V. Johar
2nd round R&R at Journal of Consumer Research
Personalized Video Recommendation Algorithms Increase Trust and Belief in Misinformation on YouTube
Sonia S. Kim, Jaeyeon Chung, and Gita Johar
R&R at Journal of Marketing
Selected Working Papers & Research In Progress
The Power of Brands
Sonia S. Kim and Gita V. Johar
Dissertation, manuscript in preparation
Pre-Commitment to Price: Consumers' Reactions to Unlimited Offers for Vice Products
Sonia S. Kim, Nofar Duani, Steven Dallas, and Vicki G. Morwitz
Manuscript in preparation
The Psychological Ownership Over Ideas
Sonia S. Kim and Melanie S. Brucks
Manuscript in preparation
*Best Talk Award at Society for Consumer Psychology, 2022.
On the Tension Between Romance and Commercialization
Michel T. Pham and Sonia S. Kim
Data collection in progress