Research
Research
Jun Hyung Kim*, Minki Kim*, Do Won Kwak*, and Sol Lee* (2022), “Home-Tutoring Services Assisted with Technology: Investigating the Role of Artificial Intelligence Using a Randomized Field Experiment”, Journal of Marketing Research, 59(1), 79-96. (*equally contributed)
Sol Lee, Kyungdon Choi, and Minki Kim (2025), “Engaging Consumers With Virtual Reality: A Moderation Role of Product Types and Consumption Orientations", Psychology & Marketing, 42(3), 655-668.
“A Spending-Booster Chatbot for Retail Operations: How and for Whom Does a Chatbot Work?” with Minki Kim, Sara Kim, and Do Won Kwak, Under review at Production and Operations Management
“Exposing the Illusion: Challenging the Fantasy of Digital Transformation for Older Customers”, working paper
“ICT-driven innovation and parents’ educational investments: Evidence from a field experiment” with Minki Kim and Do Won Kwak, working paper