Media

You know media - you've watched TV, listened to the radio, scrolled on social media, and seen posters and merchandise in your every day life.

The official definition is the means and methods to convey information, ideas and messages to an audience, across news, entertainment, education, advertising and many more areas of life. As the internet and technology has advanced, this has come to encompass and ultimately be dominated by mobile platforms and social media - the most accessible form of communication in history. Digital media is an extremely important tool for activists and audiences. It allows for quick research, content creation and community engagement, all from the safety of your phone or computer.

The Pros of Social Media

• Interactivity: Digital media allows for two-way communication. Users can engage with content, leave comments, like or share posts, and even create their own content.

• Accessibility: It's available to a global audience, often 24/7, and can be accessed from various devices with internet connectivity.

• Customisation: Content can be tailored to individual preferences, enabling targeted advertising and personalized recommendations.

• Real-time: Digital media often provides real-time updates and breaking news, making it a primary source for up-to-the-minute information.

• Multimedia: Digital media combines text, images, audio, and video to convey information, allowing for richer and more engaging content.

• Searchability: Information can be easily searched and retrieved, making it a valuable resource for research and information gathering.