Propaganda is a major component of social media, and can have a positive or negative connotation. However, it is is a large contributing factor to negatively impacting adolescents mental health.
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The current teenage generation has lived in a world filled with propaganda from the moment of waking up in the morning until the end of the day, whether they are conscious of it of not. Society has built a false concept of what the ideal beauty standard resembles. Advertisements make profit by gaining trust with the audience by telling them what they need to own and put on their skin to be beautiful. Creating early distortions of reality is causing mental health problems starting from a young age.
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The main way of boosting self-esteem is posting images, in hopes of receiving positive comments. People tend to over analyze the amount of likes received or who commented on a post, which allows for a lot of misinterpretation. Comparison is a normal aspect of everyday life, as humans are observant beings. However, with social media's evolution and the use of filters and staging, individuals are increasingly hyperaware of their physical appearance (Sperling, 2022).
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There is a lot of stress that comes with attempting to portray an unrealistic lifestyle and maintain messages and alerts on mobile devices. Creators and influencers post the best images to their social media accounts to fabricate a life much better than it actually is in reality. Unfortunately, adolescents forget the manipulation of photos and the alterations that are done. Luckily, this generation is also beginning to incorporate diversity in social media to demonstrate that everyone is unique and beautiful in their own way!
Seeking Acceptance
Adolescents use social media as an outlet to seek acceptance and reassurance about themselves, which can trigger anxiety and depression if left unfulfilled. Dr. Mark Becker indicates that there has been an increase of 70% in individuals that have self-reported symptoms of depression (Amedie, 2015).
Loneliness can also arise from social media usage. People are posting pictures of themselves with friends, which affects those individuals who are at home alone scrolling though images feel left out of social events. (Hunt et al., 2019). This is increasing the rates of social isolation as people question their own lives and why they do not have the same experiences as others they see on social media.
There are many factors that influence the mental health of female adolescents. The majority that have experienced online harassment are found to have lower self-esteem and are dissatisfied with their overall appearance (Kelly et al., 2019). The beauty standards that are portrayed on social media distort people's perspectives of reality.
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Evolution Commercial--You MUST Watch This!
This is a commercial produced by the company, Dove, for their Dove Self-Esteem Project. The video was published to reveal techniques that are used in advertising that portray false imagery.
Dove conducted an international survey that showed 75% of woman wanted to see an accurate portrayal of beauty in online advertising.
The commercial featured Stephanie Betts in her natural state, then with the addition of make-up, lighting, and editing. They wished to show that the final product portrayed as beauty is a myth, which is harming younger generations mental health.
A motivation for this can be found within the research of the Mental Health Foundation (2019) survey that determined that 54% of girls and 26% of boys are insecure of their bodies, arising from comparing themselves to images found on social media.
Their mission is to share the hidden truths behind the images and help ensure this younger generation has a positive relationship with their body and build confidence within, and be the best version of themselves!
Check out their website to read more about their message and resources for parents in supporting their adolescents.