World Athletics Instagram Page: https://www.google.com/url?q=https%3A%2F%2Fwww.instagram.com%2Freel%2FDJWyGWwtGPz%2F%3Futm_source%3Dig_web_copy_link%26igsh%3DMzRlODBiNWFlZA%3D%3D&sa=D
Athletes Instagram Profiles – Noah Lyles (@nojo18) Instagram photos and videos and James Harden (@jharden13) Instagram photos and videos
Santomier, James Philip, Patricia Irene Hogan, and Reinhard Kunz. "The 2012 London Olympics: Innovations in ICT and Social Media Marketing." Innovation : https://go.openathens.net/redirector/pima.edu?url=https://www.proquest.com/scholarly-journals/2012-london-olympics-innovations-ict-social-media/docview/1858232578/se-2?accountid=13194
Sharifzadeh, Zahra, Natasha T. Brison, and Gregg Bennett. "Personal Branding on Instagram: An Examination of Iranian Professional Athletes." Sport, Business and Management 11.5 (2021): 556-74. ProQuest. Web. 11 Apr. 2025. https://go.openathens.net/redirector/pima.edu?url=https://www.proquest.com/scholarly-journals/personal-branding-on-instagram-examination/docview/2588102787/se-2?accountid=13194
Game Changers: How Sports Influencers Are Shaping Athletes' Success
The Role of social media in Sports Fan Engagement” https://www.researchgate.net/publication/375798886_Connecting_with_fans_in_the_digital_age _an_exploratory_and_comparative_analysis_of_social_media_management_in_top_football_cl ubs – Investigates how athlete-fan interactions on Instagram impact sports marketing strategies.
“The Convergence of Sports and Digital Media” Digital and Interactive Marketing Communications in Sports– Analyzes broader trends in digital sports marketing, including Instagram’s role in athlete promotion. "University of West Georgia Researcher Details Research in Epidemiology (A Post-Pandemic Exploration of International Student-Athlete Personal Branding and Fan Interaction via Social Media)." TB & Outbreaks Week, 13 Sept. 2022, p. 777. Gale OneFile: Health and Medicine, link.gale.com/apps/doc/A716901575/HRCA?u=pima_main&sid=summon&xid=29cc7784. Accessed 11 Apr. 2025.
YouTube Video: https://www.youtube.com/watch?v=1cX5_2YadU4
Study on Athlete Engagement on Instagram Athlete branding via social media: examining the factors influencing consumer engagement on Instagram