Smile for Dementia

Hello,

We are postgraduate students from University of Bath (Practice Track Group 09).

We lead fundraising activities for Alzheimer's society via "Smile for Dementia" campaign.

Our Narrated Presentation

Charity Background

Alzheimer’s Society is a leading Dementia charity in the United Kingdom.  In 1979  Cora Philips,  a former carer contacted Professor Davison  (Alzheimer’s disease researcher)  in order to suggest  setting up a charity. Professor Davison introduced Cora to Gordon Wilcock who had the same idea in mind. Since then, “Alzheimer’s Disease Society” was formed and  the first branch was set in Oxford in 1980.  
The purpose of the charity was  providing information and educating people about dementia, advising  them on the social services’ support for carers and families, making sure that people living with dementia are being provided with adequate nursing care and promoting research for finding a cure for dementia. Subsequently in 1998, "alzheimers.org.uk" was launched providing dementia information, assistance for carers, news of events details and in 1999, the charity’s name (Alzheimer’s Disease Society) was changed to its current name (Alzheimer’s Society). 
Today one in three people is going to develop dementia which is an umbrella term used to describe a collection of symptoms that are caused by brain diseases. Dementia includes memory loss, confusion, language and communication issues, difficulties with daily tasks and some mood and behaviour changes and Alzheimer’s is one of the most common dementia types. Currently almost 850,000 people affected by dementia in the UK and by 2021 the number is expected to increase reaching one million people. 
Alzheimer’s Society provides a variety of support services. This includes:

- the day centre which runs activities to keep people living with dementia’s brain simulated.
- Singing for the brain helps people affected by dementia to recall memories of music and songs. - Carers support group which enables carers to get peer support.
- The side by side service reduces the feeling of isolation that people affected by dementia face.

Also, the dementia advisors are well trained providing one to one support and enable the access to the right information. 

COVID-19 Challenges & Our Objectives

Currently almost 850,000 people are being affected by dementia in the UK and by 2021 the number is expected to increase reaching one million people. Due to Covid-19 the charity is facing many challenges as people living with dementia are feeling isolated and there’s an increasing demand for virtual and telephone support.

> The charity provides talking point which is a platform where people can share experience.
> The companion call service was introduced including volunteers checking on the well-being of people living with dementia.

However, the charity is facing an up to 20 million pounds deficit due to Covid-19.

Therefore, our project has the following objectives to support Alzheimer's Society recover from the financial deficit:

To raise 500 GBP by the 17^th of August with minimum costs possible.
To gain 500 followers on Instagram by the 17^th of August.

These two objective was created by using SMART objective theory. In this theory, the objectives should consist of 5 element including specific, measurable, achievable, realistic and timebound (Atherton, 2020).

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