Challenges and Sollutions

We came across several challenges and here comes our sollutions

Decision on quiz platform

Challenge: After deciding to organize online movie quizzes, we did in-depth research to find a proper platform. However, most of the online platforms are either charging expensive fees or risky, since they require participants’ detailed personal information, and only allowing a small number of people to join the quiz at same time.

Sollution: After digging into more cases and consulting with the charity representative, we decided using our social media accounts as the promotional platform. We uploaded two movie quizzes videos on the 3^rd of August and 8^th of August. The answers are posted several hours after the quiz. To ensure the online quiz campaign be exposed to larger audience, we did the following steps:

First, we have mentioned the online quiz activity during the Language Challenge activity for 4 weeks .
Second, we actively participate the School of Management Instagram Takeover activities, which makes our social media account and project titled ‘Smile for Dementia’ is exposed to a larger audience group.

Setting a high target

Challenge: We underestimated the impact of COVID-19 on our fundraising activity and overconfident about enthusiasm of online participants. As a result, We set a target of 500 GBP.

Sollution: At first, when discussing about setting target, the representative of charity suggested us to set a goal higher than our expectation, because doners are more willing to support those aiming ambitious and with clear plans, according to previous cases. When realising that it is difficult to meet the target, we put more effort to raise the public awareness of dementia, while sticking to fundraising. We designed the content about "5 things you should know about dementia" to raise awareness, lead traffic to our justgiving page, and keep people stay for more content on our social media.

Budget

We decided not to use the 150 GBP budget to achieve a high return on investment. We initially wanted to provide vouchers as gift to participants of Movie Quiz. However, we choose to cancel the vouchers for better ROI.

Number of followers on Instagram

Challenge: At the early stage of the campaign, we noticed that a few numbers of people were following our accounts and we needed to attract more people to promote our project.

Sollution: With the permission of the charity, we decided to follow the Alzheimer’s Society’s followers on Instagram, since they are already interested in activities related to this topic and more likely to support our project.

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