Welcome to SOMTU Essentials
Start smart. Settle in. Feel at home.
This space is made just for you — the new faces stepping into SOMTU. Here, you’ll find everything we wish someone told us on day one: how orientation works, what makes a great live project, how storytelling is part of our classroom culture, and where to look when you're feeling stuck.
It’s not just tips and templates — it’s a glimpse into how we learn, present, and grow together at SOMTU. Take your time, explore, and let this page guide you through the first steps of your journey.
This Live Project Report has been developed as part of the MBA in Finance and Control (MBA-FC) curriculum. It reflects the integration of academic learning with real-world business practice, offering detailed insights into company performance, industry trends, and applied financial analysis.
This report is particularly valuable for incoming MBA students or those preparing for their own live project. It serves as a reference for how to approach practical business challenges using structured research, analytical tools, and strategic thinking.
The presentation covers key insights from the live project, including our approach, findings, and outcomes. It aims to serve as a useful reference for incoming MBA students and peers looking to understand the practical application of course concepts in a professional setting.
This presentation is a creative take on business storytelling, developed as part of our MBA in Finance and Control (MBA-FC) coursework. Through this slide deck, we’ve used storytelling techniques to simplify complex concepts, build emotional connection, and deliver clear, impactful messages.
The goal was not just to inform, but to engage—demonstrating how narrative-driven communication can make data, strategy, and research more relatable and memorable.
This presentation can be a useful reference for fellow MBA students looking to explore how storytelling enhances business communication and presentation effectiveness.