Marketing Management

Description

This section features curated presentations and reports developed under the Marketing Management course of the MBA in Finance and Control (MBAFC) program at SOMTU.

From analyzing consumer behavior to exploring branding strategies and market segmentation, these works highlight our understanding of core marketing concepts applied to real-world businesses. Each presentation reflects a blend of theoretical knowledge and practical insights designed to enhance strategic thinking in marketing.

This presentation explores the marketing strategies of Nepal Tea Exchange, focusing on its brand positioning, value chain analysis, business unit strategy, and market competitiveness. The project highlights how the company leverages digital platforms, quality packaging, and global expansion plans to strengthen its presence in both domestic and international tea markets.

A comprehensive presentation on Scanning the Marketing Environment with a focus on eSewa, Nepal’s leading digital payment platform. Developed as part of the Marketing course under the guidance of Dr. Bhoj Raj Aryal.

"Ever wonder why we buy what we buy? This Consumer Behavior presentation by MBA students (Tribhuvan University) breaks it down—from psychology (Freud, Maslow) to real-life quirks like the Pepsi Challenge (spoiler: your brain loves branding more than taste!).

We Covers:

• How needs, culture, and ads shape choices

• Why we ignore fine print (selective retention)

• Fun biases (e.g., paying ₹99 instead of ₹100)

Perfect for marketers, students, or anyone who’s ever impulse-shopped!

Team: Aarya, Alosh, Dhurba, Kshitiz & Sujan."

(Friendly, concise, and highlights curiosity + humor.)

This presentation dives into the essentials of product strategy, covering key areas such as product characteristics and classification, product mix and line analysis, packaging, labeling, and the role of guarantees in strengthening brand trust.

We've also transformed this content into a dynamic, AI-powered podcast episode, now available on our YouTube channel – SOMTU-MBAFC. Listen in as we bring these concepts to life through real conversation and relatable insights.

This presentation looks at how strong brands are created and maintained. It covers crucial topics including brand equity, brand positioning, the brand resonance model, and strategies for creating long-lasting customer connections while offering both theoretical insight and practical examples. A priceless resource for students and marketers who wish to understand the true factors that contribute to a good brand.

This presentation, which was given by Abisek Bhattarai, examines the development of e-commerce from its early stages to the current digital age. It discusses important trends like changing consumer behavior, technology breakthroughs, and how globalization affects internet commerce. Under the supervision of Dr. Bhojraj Aryal, this is the MBA-FC batch's last marketing class presentation.