finalize the idea

FINALIZE THE IDEA AND IDEA DEVELOPMENT

Final Idea Proposed 1: Referral Program

The program will help the owner to increase the exposure in the social media. When the owner has launched the new product, the customer who like the pages in social media will get the notification also.
The new customer will be explored by the owner through the program.

“Earn by Snap and Tag 5 Friends”

Purchase the drink and ask the customer snap a picture of the drink, then post it at social media by check in the shop and tag 5 friends. Once the customer completed the steps, they can get the rewards at the counter by showing the post Make sure the post is public).
For the 5 friends tag by the customers, they will get the rewards also when purchase the first drink which is free toppings.
The owner can make some donation to the local charity organizations by the number of likes or followers.

Final Idea Proposed 2: Introduce the Reusable Tumblers

Green environment is prevailing around the world, the owner can introduce the reusable tumblers to reduce the plastic waste.
Reduce the usage of plastic, the owner can save so much cost on that.

“Own a MuiTea cup”

The customer will get the free cup from the MuiTea when they purchase above RM 30. The customer will get the cash rebate of RM 1 if they have used the free cup to buy the drink.
The owner can buy the beauty cup from the host company and sell it or gift for the customer.
This program can make the green environment for the Kuching city which is reduce the plastic usage.

Final Idea Proposed 3: Help the Vulnerable Group

To increase the reputation of the business, the owner can do more charity work to the society.
The people will join the program which is buy the drink from MuiTea when they have launched some program related to charity work.

"Purchase For Donation"

For example, the owner will donate RM0.90 when the customer has purchased a drink. Therefore, the customer will felt good when they have purchased the drink.
The owner can make a post in the local newspaper or social media to inform the society, they have a program like this is benefit for the customers and the vulnerable group.
For the local charity organizations, we have prepared for the owner for reference.

RESULT OF SIMULATION TEST

16 respondents have chosen the concept of “Earn by Snap and Tag 5 Friends”. Among them, 11 respondents have chosen the choice of 20% discount for next purchase and free upgrade the drink of next purchase.

14 respondents have chosen the program of “Own a Mui Tea Cup”. The way of spend over a certain amount of the money to get a free cup have 9 respondents chosen. Among the 9 respondents, 7 of them agree with the spending of RM 20 to RM 29 to own the cup.