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Moreno
Moreno
At Moreno, I worked on partnerships with local businesses to reach as many members of the Athens and Atlanta community as possible. We organized photoshoots to be posted on social media collaboratively across partners' accounts.
London Humphreys & Madeline Patton
London Humphreys & Madeline Patton
I directed a shoot for Valentine's Day with London, a wide reciever on UGA's football team, and Madeline, an interior design major. The couple were clients who fell in love with the brand and benefits of fully custom clothing.
On the right, Madeline wears a bomber with a custom liner that I drew with things that were meaningful to their relationship.
I created multiple posts and a reel for this campaign. For the captions, I pulled from my own conversations with the couple as well as questions I asked them after the shoot. The highest performing post received over 30k views.
Photos by Terry Allen and Laney Martin
Caroline Kent & Peyton Woodring
Caroline Kent & Peyton Woodring
Peyton Woodring became a client after a referral from a friend. His girlfriend, Caroline, would attend his appointments to help him select fabrics and trims. We made clothing for the two of them for a photoshoot to be shared on social media across our accounts. We shot at a well loved restaurant, Bar Bruno, and used a high school football field near by. I created posts from the shoot with the highest performing post achieving 114,828 views (and counting).
Photos by Terry Allen
Peter Dale
Peter Dale
I co-directed a shoot with restaurant entrepreneur Peter Dale at Five and Ten to aid in the launch of Moreno Collective. I met with Peter to curate two casual jackets that he could be photographed in for the shoot. After creating a mood board and sharing it with our photographer, Terry Allen, we met at one of his restaurants for the shoot. I chose to heavily feature their pastry selection as they are well known for these items. I have been a fan of their pastry chef, Meagan Bearden, since before she worked at Five and Ten, so I was thrilled to have the opportunity to step into her kitchen. Terry even photographed me getting into some of the chocolate cake.
Reprise Activewear
Reprise Activewear
At Reprise, I managed our PR and partnerships. These are some of the collaborations that I worked on.
v12044gd0000co9s4pfog65gulil5ki0.mp4Reprise x Reprise
Reprise x Reprise
After Mary Bemis, Reprise Activewear founder, met Kai Lim, Reprise Health founder, she knew there was a great opportunity to collaborate. Mary and Kai met up to film and sent me the video to edit for our pages. I loved this partnership and how the video turned out. Both founders have such a happy disposition that created a great video.
Plastic Free July Campaign
Plastic Free July Campaign
For Plastic Free July, our team came up with challenges throughout the month to encourage participants to lessen their plastic usage. After we came up with a list of creators to help us do this, I reached out to coordinate the posts.
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