Referred Publication:
Kang, H., Zhou, G, & Jang, W. (2023). The Role of Age-Morphing Technology in Enhancing Individuals' Physical Activity and Healthy Eating Intentions: The Moderating Effects of Self-Esteem. International Journal of Human-Computer Interaction. [2021 IF: 4.920]
Ryu, Y., Hwang, H., Jeong, J., Jang, W., Lee. G., & Pyun, H. (2023). Missed a Live Match? Determinants of League of Legends Champion Korea Highlights Viewership. Frontier in Psychology. [2021 IF: 3.8]
Jang, W., Chang, Y., Kim, B., Lee, Y. J., & Kim, S. (2023). Influence of Personal Innovativeness and Different Sequences of Data Presentation on Explainable Artificial Intelligence. International Journal of Human-Computer Interaction. [2021 IF: 4.920]
Jang, W., Kim, S., Chun, J., Jung, A., & Kim, H. (2023). Role of Recommendation Sizes and Travel Involvement in Evaluating Travel Destination Recommendation Service: Comparison Between Artificial Intelligence and Travel Experts. Journal of Hospitality and Tourism Technology [2021 IF: 5.576]
Jang, W., Kwak. D., & Bucy, E. (2023). Knowledge of Automated Journalism Moderates Evaluations of Algorithmically Generated News. New Media & Society [2021 IF: 5.310]
Jang, W., Chun, J., Kim, S., & Kang, Y. (2023). The Effects of Anthropomorphism on How People Evaluate Algorithm-Written News. Digital Journalism, 11(1), 103-124 [2021 IF: 6.847]
Jang, W., Lee, S., & Asada, A (2023). Self-Imagery and Advertising Effectiveness: The Role of Sense of Presence, The Journal of General Psychology, 150(2), 212-233 [2021 IF: 2.014]
Jang, W., Kim, Y., Chang, K., & Kim, T. (2022). The Effects of High-Tech Camera on Sport Consumers' Viewing Experiences: The Moderating Role of Sport Involvement, International Journal of Sports Marketing and Sponsorship, 23(1), 59-74 [2021 IF: 2.527]
Lee, M., & Jang, W. (2022). The Effect of Augmented Reality-Based Information on Viewing Experience and Behavioral Intention in Sports Highlight Videos. Korean Journal of Sport Management, 27(5), 59-73 [KCI written in Korean]
Ko. Y. J., Asada, A., Kwak, D., Jang, W., Kim, D., Lee, J., Pradhan, S., & Yilaz, S. (2022). Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research. Sport Marketing Quarterly [2021 IF: 2.395]
Lee, M. Y., Park, S. Y., Kim, B. M. & Jang, W. (2022). Baseball Fans' Evaluation of Robot Umpire: The Perspective of Human-Robot Interaction. Korean Journal of Sport Science [KCI written in Korean]
Park, S. Y., Lee, M., Gong, Z., & Jang, W. (2022). Understanding the Adoption of Golf Product Recommendation Services: From the Perspective of LC4MP and Persuasion Knowledge Model. Korean Journal of Sport Management [KCI written in Korean]
Ko, Y. J., Asada, A., Jang, W., Kim, D. W., & Chang, W (2022). Do Humanized Team Mascots Attract New Fans? Application and Extension of the Anthropomorphism Theory. Sport Management Review [2021 IF: 5.589]
Velez J., Jang, W., Jordan, J., & Williams, W. (2022). "Don't Give Up!": Can the Competitiveness and Difficulty of Video Games Build Persistence in a Subsequent Task? Journal of Media Psychology, 34(4), 230-235 [2021 IF: 2.310]
Kim, D., Lee, J., Jang, W., & Ko, Y. (2022) Does Causal Reasoning Lead to Moral Reasoning? Consumers' Responses to Scandalized Athletes and Endorsements, International Journal of Sports Marketing and Sponsorship, 23(3), 465-484 [2021 IF: 2.527]
Jang, W., Kang, Y., & Kang, Y. (2021). Who Made the Decisions: Human or Robot Umpires? The Effects of Anthropomorphism on Perceptions towards Robot Umpires. Telematics and Informatics [2021 IF: 9.140]
Wang X., Janiszewski C., Zheng Y., Laran J., & Jang, W. (2021). Deriving Mental Energy from Task Completion. Frontiers in Psychology (section Cognition) [2021 IF: 4.232]
Hong, K., Lee, H., Kang, Y., & Jang, W. (2021). The Effects of Robot Umpire on Call Credibility and Viewing Experiences. Korean Journal of Sport Management [KCI written in Korean]
Cho, S., Shin, N., Kwak, D., Kim, A. C., Jang, W., Lee, J. (2021). The Impact of COVID-19 Crisis on Major Spectator Sport Industry in the U.S., and South Korea: Challenges and Outlook. Journal of Global Sport Management [SCOPUS]
Jang, W., Lee, J., & Wann, D. (2021) The Delay Effect of Sport Spectatorship on Sport Consumers' Subjective Well-Being: The Moderating Role of Team Identification, Sport Marketing Quarterly [2020 IF: 2.395]
Jang, W., Chun, J., & *Kim, J. (2021) Effects of Self-Presentation Strategies and Tie Strength on Facebook Users’ Happiness and Subjective Vitality, Journal of Happiness Studies [2021 IF: 4.087]
Jang, W., Kim, J., Kim, S., & Chun, J. (2021) The Role of Engagement in Travel Influencer Marketing: The Perspectives of Dual Process Theory and Source Credibility Model, Current Issues in Tourism [2021 IF: 7.587]
Lee, J., Kim, D., Jang, W. &, Jun, J (2021) The Scarlet Letter: Impacts of Moral Emotions and Attribution Type on Athlete Stigmatization, European Sport Management Quarterly [2021 IF: 3.714]
Jang, W., Wu, L., & Wen, J. (2021). Understanding the Effects of Different Types of Meaningful Sports Consumption on Sports Consumers' Emotions, Motivations, and Behavioral Intentions, Sport Management Review, 24(1), 46-68 [2021 IF: 5.589]
Jang, W., Lee, J., *Cho, J., & Lee, J. (2020) I Still Support My Favorite Team: The Effects of an Athlete’s Transgression and Post-Response Strategy Using Visual Cues on In-Group Bias. Sport Marketing Quarterly, 29(2), 148-159 [2018 IF: 1.143]
Jang, W., Kim, D*., Lee, J., & Wann, D. (2020) The Impact of Hedonic and Meaningful Messages on Sport Consumers’ Responses to Athlete Foundations: A Focus on Fan Identification Level. Communication & Sport, 8(3), 346-363 [2018 IF: 1.220]
Jang, W., & Kim, J.** (2020). The Effects of Different Types of Self-Presentation Strategy on Sport Consumers' Happiness and Subjective Vitality: The Moderating Effect of Facebook Intensity. International Journal of Human Movement Science, 14(1), 25-37 [IF: NA]
Jang, W., Kwak, D., & Ko, Y. J. (2020) Vitalizing Effect of Athlete-Drafting Task in Fantasy Sports: The Role of Competitive Goal Framing, Involvement, and Competitive Trait. European Sport Management Quarterly, 20(4), 403-420. [2018 IF: 2.270]
Jang, W., Lee, J., Kwak, D., & Ko, Y. (2019) Meaningful vs. Hedonic Consumption: The Effects of Elevation on Online Sharing and Information Searching Behaviors. Telematics and Informatics, 45, 101298 [2018 IF: 3.714]
Asada, A., Ko, Y. J., & Jang, W. (2019) Effects of Relative Size and Homogeneity of Sports Fan Community on Potential Fans’ Support Intentions. Journal of Sport Management, 32(2), 103-119 [2018 IF: 2.167]
Chang, Y. W., Ko, Y. J., & Jang, W. (2019) Personality Determinants of Luxury Services Consumption. International Journal of Contemporary Hospitality Management, 30(8), 3395-3414. [2018 IF: 3.957]
Jang, W., Bucy, E., & & Cho, J.* (2018) Self-esteem Moderates the Influence of Self-presentation Style on Facebook Users’ Sense of Subjective Well-being. Computers in Human Behaviors, 85, 190-199 [2018 IF: 4.306]
Jang, W., Wann, D. L., & Ko, Y. J. (2018) Influence of Team Identification, Game Outcome, and Game Process on Sport Consumers’ Happiness. Sport Management Review, 21(1), 63-71. [2018 IF: 2.138]
Jang, W., Ko, Y. J., Wann, D. L., & Chang, Y. W. (2017) The Relative Effects of Game Outcome and Process on Fans’ Media Consumption Experiences. European Sport Management Quarterly, 17(5), 635-658. [2017 IF: 1.966]
Jang, W., Ko, Y. J., Wann, D. L., & Kim, D.* (2017). Does Spectatorship Increase Happiness? The Energy Perspective. Journal of Sport Management, 31(4), 333-344. [2017 IF: 2.169]
Ko, Y. J., Chang, Y. W., Jang, W., Sagas, M., & Spengler, J. O (2017). A Hierarchical Approach for Predicting Sport Consumption Behavior: A Personality and Needs Perspective. Journal of Sport Management, 31(3), 213-228. [2017 IF: 2.169]
Mahoney, J. Connaughton, D., & Jang, W. (2016). Use of Imagery in Successful Putting: Geometric Aspects of Strategic Putting. International Journal of Golf Science, 5(1), 38-48. [IF: NA]
Jang, W., Ko, Y. J., Kim, H. Y., & Chung, S. H.* (2015). The Effect of World Ranking for the Selection of Athlete Endorsers: The Case of Professional Golf Association. International Journal of Sport Communication, 20(8), 411-430. [IF: NA]
Jang, W., Ko, Y. J., Morris, J. D., & Chang, Y. W. (2015). Scarcity Message Effects on Consumption Behavior: Limited Edition Product Considerations. Psychology and Marketing, 32(10), 989-1001. [2015 IF: 1.08]
Jang, W., Ko, Y. J., & Chan-Olmsted, S. M. (2015). Spectator-based Sport Team Reputation: Scale Development and Validation. International Journal of Sports Marketing and Sponsorship, 16(3), 211-231. [2016 IF: 0.364]
Jang, W., Ko, Y. J., & Stepchenkova, S. (2014). The Effects of Message Appeal on Consumer Attitude toward Sporting Events. International Journal of Sport Communication. 7(3), 337-356. [IF: NA]
Book Chapter
Yoon, J., Jang, W. E., & Pederson, P. M. (in press). Social media stakeholder relationships: Analyzing an online communication network in the sport industry. In K. K. Byon, B. H. Yim, J. J. Zhang (Eds). Contemporary marketing analysis in sport business: Global perspectives. Routledge.
Conference Presentations (*Ph.D student or Post-doc, **Master student, ***Undergraduate Student)
54. Jang, W. Ahn, J., &, Chun, W. Enhancing the Experience of Watching Sports Matches by Predicting the Match Outcome: The Role s of Curiosity and Sports Involvement. 2023 Association for Education in Journalism and Mass Communication Conference
53. Lee, A., Chun, J., & Jang, W. Going Beyond the Single Identified Victim Effect: Exploring Social Media Cues to Promote Supportive Intentions for Multiple Victims in Fundraising Campaigns. 2023 Association for Education in Journalism and Mass Communication Conference
52. Zhou, G., & Jang, W. What Kind of Gift Do Fans Prefer? Effects of Gift Types and Fan Identification on Evaluation of Gifts and Building Team Loyalty. 2023 North American Society for Sport Management Conference
51. Lee, H., Jang, W. Pyun H., & Lee, G. Artificial Intelligence or Human Video Editors: Effects of Editor Type and Involvement on Viewers' Evaluations of Sports Highlight Videos. 2023 North American Society for Sport Management Conference
50. Lee, M., & Jang, W. How to Design Effective Team Messages to Create Supportive Behavior from Fans Depending on the Success of the Season: From the Perspective of Regulatory Focus Theory. 2023 North American Society for Sport Management Conference
49. Jang, W., Chang, Y., Kim, B., Lee, Y., & Kim, S. Role of Personal Innovativeness on Evaluating Artificial Intelligence-based Workout Recommendation Services: The Explainable Artificial Intelligence Perspective. 2023 North American Society for Sport Management Conference
48. Jang, W., Cho, H., Lee, M. ., Kang, H., & Kim, J. Which Entity Should Have More Power When the Decisions Made by Robot Umpires Contradict Those Made by Human Umpires. 2022 North American Society for Sport Management Conference
47. Lee, H., Kang, Y., Hong, K., & Jang, W. Rise of Robot Umpire: Will Fans Forgive if Robot Umpire Makes Inaccurate Judgments?, 2022 North American Society for Sport Management Conference
46. Kim, B., Lee, Y., Chang, Y., Kim, S., & Jang, W. Role of Explainability in Developing the AI-based Fitness Recommendation Services, 2022 North American Society for Sport Management Conference
45. Jang, W., Kwak, D., & Bucy, E. Who Wrote the Sports News: AI or Human Reporter? The Perspective of Persuasion Knowledge Model, 2021 North American Society for Sport Management Conference
44. Jang, W., Kang, Y., & Kang, Y. Who Made Decisions: Robot or Human Umpires, 2020 Global Sports Insight Conference, Seoul, Korea.
43. Xiang, W.,* Janiszewski, C., Laran, J., Yanmeiz, & Jang, W. Deriving Mental Energy from Task Completion, 2020 Advanced Consumer Research Conference, France
42. Jang, W., Kim, S., Chun, J., & Kang, Y.*** Hello, I am a Humanized Robot Reporter: Anthropomorphism in Robot Journalism, 2020 Association for Education in Journalism and Mass Communication Conference, San Francisco
41. Jang, W., Kim, Y.,* Chang, K, & Kim. T. Novelty or Distraction: Effects of High Tech Cameras on Sports Consumers’ Viewing Experiences, 2020 North American Society for Sport Management Conference, San Diego
40. Jang, W., Kwak, D., & Erik, B. The Rise of Robot Journalism: Can Robot Reporters Replace Human Reporters in Sports? 2020 North American Society for Sport Management Conference, San Diego
39. Ahn, J.,* Lee., J., & Jang, W. Sport Consumer Responses to Rival Team Athlete’s Scandal: Focusing on Emotional and Cognitive Approaches, 2020 North American Society for Sport Management Conference, San Diego
38. Park, J.,*** Lee. H.,*** Kang, Y.,*** Baek, S.,*** Ju, S.,*** Choi, K.,*** Kim, D.,*** Hyung, S.,*** Chang, K., Kim, T., & Jang, W. The Effects of Robot Umpires on Fans’ Evaluations of Game consumption, 2020 North American Society for Sport Management Conference, San Diego
37. You, H.,* Choi, S.,* Byeon, J.,* Lee, J.,* Kim, T., Jang, W., & Chang, K. Impacts of Sensory and Cognitive Reality on Enjoyment, Usefulness, and Satisfaction in Virtual Reality Sports. 2020 North American Society for Sport Management Conference, San Diego
36. Choi, S.,* Park, J.,* You, H.,* Kim, T., Jang, W., & Chang, K. The Effects of Verbal and Nonverbal Communication of Golf instructors on Customers’ Emotional Responses: From a Gender Perspective. 2020 North American Society for Sport Management Conference, San Diego
35. Jang, W., Lee, J., & Wan, D. The Longitudinal Effects of Sport Spectatorship on Fans’ Subjective Well-Being. 2019 North American Society for Sport Management Conference, Louisiana
34. Cho, J., Jang, W., & Kim, S. Understanding When Hedonic Appeal Works Better Than Meaningful Appeal in Motivating Potential Givers to Provide Supports to Nonprofit Organizations. 2019 American Academy of Advertising Conference, Dallas, TX
33. Wen, T., Jang, W., & Wu, L. Exploring Age Effects on Meaningful Messages: The Underlying Mechanisms of Elevation and Admiration. 2019 American Academy of Advertising Conference, Dallas, TX
32. Ko, Y. J., Asada, A., Jang, W., & Kim, D. W. Do Anthropomorphized Mascots Attract New Fans? 2018 Sport Marketing Association Conference, Dallas, TX
31. Kim, D. H., Jang, W., & Lee, J. S. How would Athletes Receive Support from Casual Fans? The Role of Meaningful Experience and Athlete Identification on Fans’ Intention to Support the Foundation Runs by Professional Athletes or Teams. 2018 North American Society for Sport Management Conference, Canada
30. Jang, W., Lee, J. S., Kwak, D. H., & Ko, Y. J. Beyond Hedonic Consumption: Exploring the Role of Meaningful Experiences in Online Sports Consumption. 2018 North American Society for Sport Management Conference, Canada
29. Jang, W., *Chun, J.W., & *Kim J. Effects of Self-Presentation Strategies and Tie Strength on Facebook Users’ Subjective Well-Being. 2017 Association Education in Journalism and Mass Communication Conference, Chicago, IL
28. Jang, W., Bucy, E., & *Cho, J. Self-Presentation Strategies’ Effect on Facebook Users’ Subjective Well-being Depending on Self-Esteem Level. 2017 Association Education in Journalism and Mass Communication Conference, Chicago, IL
27. Jang, W., Lee, S., & *Asada, A. The Effects of Self-Imagery on Advertisement Evaluations: The Mediating Role of Sense of Presence. 2017 Association Education in Journalism and Mass Communication Conference, Chicago, IL
26. Jang, W., Lee J. S., & Lee, J. H. Mitigating Impacts of Visualization Strategies within Messages on Athlete Images in case of Athlete Scandal. 2017 North American Society for Sport Management Conference, Denver, CO
25. Ko, Y. J., Kwak, D. H., Jang, W., Chang, Y. W., Yilmaz S., Lee, J. S., Asada, A., Kim, D., & Pradhan, S., Using Experiments in Sport Consumer Behavior Research. 2017 North American Society for Sport Management Conference, Denver, CO
24. Choi, Y., Morris, J. D., Ju, I., & Jang, W. The Impact of Twitter Social Marketing and Advertising Communications (SMACs) on Users’ Emotional Responses, Relevant, Source Credibility, and Intrusiveness. 2017 American Academy of Advertising Conference, Boston.
23. Jang, W., Ko, Y. J., & Wann, D. Exciting vs. Winning Game? Relative Effects of the Game Outcome and Process on Fans’ Happiness and Overall Game Evaluations. 2016 North American Society for Sport Management Conference, Orlando, FL
22. Ko. Y. J., Jang, W., & Sato, S. The Effect of Anthropomorphism on Sport Consumers’ Responses toward Team Performance. 2016 North American Society for Sport Management Conference, Orlando, FL
21. Janiszewski, C., Laran, J., & Jang, W. Deriving Vitality from Intrinsically and Extrinsically Motivated Tasks. 2015 Society for Consumer Psychology, Vienna, Austria
20. Jang, W., Morris, J. D., Ko, Y. J., & Goodman, J. R. The Effects of Mixed Emotional Appeals: Construal Level Theory Perspective, 2015 Association Education in Journalism and Mass Communication Conference, San Francisco, CA
19. Ko. Y. J., Jang, W., Sagas, M., Spengler, J. O., & Cho, S. A Hierarchical Approach for Predicting Sport Consumption Behavior, 2015 Sport Marketing Association Conference, Atlanta, GA
18. Jang, W., Ko. Y. J., Wann, D. L., & Chang, Y. H. The Effect of Fans’ Social Experience and Game Characteristics on their Evaluation of Game Experiences, 2015 North American Society for Sport Management Conference, Ontario, Canada
17. Jang, W., Ko. Y. J., & Wann, D. L. The Psychological Energy Model of Sport Spectatorship, 2015 North American Society for Sport Management Conference, Ontario, Canada
16. Jang, W., Chan-Olmsted, S., & Ko, Y. J. (2014). The effect of team reputation on fan loyalty formation. 2014 North American Society for Sport Management Conference, Pittsburgh, PA.
15. Jang, W., Ko, Y. J., Morris, J. D., & Chun J. W. Where Should Brands Position their Advertisements during the Sporting Event? Spectators’ Mental Energy Perspective, 2014 Association Education in Journalism and Mass Communication Conference, Montreal, Canada
14. Jang, W., Chun, J. W., Ko, Y. J., & Morris, J. D. (2014, March). The Limited Edition Products: The Role of Emotional Responses on Perceived Value and Purchase Intention. 2014 American Academy of Advertising’s Conference, Atlanta, GA.
13. Jang, W., Ko, Y. J., & Chan-Olmsted, S. M. Spectator-based Sport Team Reputation: Scale Development and Validation, 2013 Sport Marketing Association, Albuquerque, NM
12. Jang, W., Morris, J. D., & Ko, Y. J., (2013, October). Conceptual Framework of Mixed Emotion Appeal on Sport Event Advertising, 2013 Sport Marketing Association, Albuquerque, NM
11. Jang, W., Ko, Y. J., Chang, Y. & Lee. J. (2013, May). The Scarcity Effect on Consumption Decision on Sport Limited Edition Products, 2013 North America Society for Sport Management Conference, Austin, TX.
10. Jang, W., Ko, Y. J., Morris, J. D., & Chang, Y. Scarcity Effect on Luxury, Limited Edition Products, 2013 Association Education in Journalism and Mass Communication Conference, Washington, DC (Advertising Division’s Top Faculty Papers: 2nd place)
9. Jang, W., & Ko, Y. J. (2012, October). Information-Process of Sport Event Web Advertisement: The Role of Cognitive and Emotional Responses, 2012 Sport Marketing Association, Orlando, FL
8. Jang, W., & Ko, Y. J. (2012, October). Effect of Music on Sport Website Processing: Website Users and Congruity Perspective, 2012 Sport Marketing Association, Orlando, FL
7. Jang, W., & Ko, Y. J. (2012, July). Correspondence Analysis of Sport Celebrity Endorsement: The Role of Endorser’s Expertise and Product Category. 2012 Global Marketing Conference, Seoul, South Korea.
6. Kim, H. Y., Jeon, J. H., & Jang, W. The Structural Modeling of Motivation of Selecting Destination and Consumer Involvement: The Case of Korean Recreational Golfer. 2012 Travel and Tourism Research Association Conference, Virginia Beach, VA.
5. Jang, W., & Ko, Y. J. (2012. May). A Consumer’s Information-Processing Model for Sport Web Advertisement: Event Value-Orientation and Consumer Involvement Perspective. 2012 North America Society for Sport Management Student Research Competition, Seattle, WS.
4. Jang, W., Ko, Y. J., & Chang, Y. (2012, May). Luxury Brand Positioning in Athlete Endorsement Markets: Using Correspondence Analysis. 2012 North America Society for Sport Management Conference, Seattle, WS.
3. Jang, W., Ko, Y. J., & Cho, S. H. (2012, August). The Effect of Sport Event Advertising on Brand Attitude. 2012 American Marketing Association Summer Marketing Educators’ Conference, Chicago, IL.
2. Jang, W., & Ko, Y. J. (2011, October). Information-Processing for Sport Web Advertisement: Product Value and Involvement Perspective. 2011 Sport Marketing Association, Houston, TX
Jang, W., & Ko, Y. J. (2011, October). Athlete Endorsement in the Golf Industry: Beyond “Match-Up Hypothesis” Theory. 2011 Sport Marketing Association, Houston, TX