On-going Research Projects
Samsung Research Fund
Sport Consumers' Perception of Artificial Intelligence in Sports
Sports Consumers' Perceptions about Robot Umpire
Sports and NFT
How and Why Augmented Reality Influence Sport Consumers' Decision Making Process
Developing Algorithms to Automatically Create Highlight Videos for E-Sports Using Consumers Data
Past Projects
High-Tech Camera in Sport Broadcast, Influencer Marketing, Scarcity Promotion, Sports Consumers' Well-Being, Fantasy Sports, Sports Advertising, etc.