Us Playing Cards and Board Games Market Size By Applications, By Type, By End-User, By Deployment & By Technology 2032
Playing Cards and Board Games Market was valued at USD 25 Billion in 2022 and is projected to reach USD 40 Billion by 2030, growing at a CAGR of 6.5% from 2024 to 2030.
The U.S. playing cards and board games market is experiencing a significant surge, with projections estimating it will reach approximately $6.22 billion by 2030, growing at a compound annual growth rate (CAGR) of 8% from 2025 to 2030. This growth is driven by various factors, including a resurgence in traditional gaming and the rising trend of "kidults"—adults purchasing games for personal enjoyment.
In 2024, the market was valued at $3.94 billion, with board games accounting for the largest revenue share at 79.96%. Notably, the playing cards segment is expected to witness the fastest growth during the forecast period. The increasing demand from educational institutions, daycares, and classrooms has significantly contributed to this upward trajectory.
Several key trends are shaping the market:
Integration of Popular Franchises: Companies like Hasbro are capitalizing on established intellectual properties. For instance, the upcoming release of "Magic: The Gathering" cards featuring the "Final Fantasy" series has seen preorders sell out within an hour, indicating strong consumer interest.
Rise of Adult Consumers: Adults now constitute a significant portion of the market, accounting for 18% of total U.S. toy sales, approximately $7.3 billion, in the year leading up to September 2024. This demographic shift is attributed to nostalgia and the desire for social interaction through gaming.
Digital Integration: The fusion of traditional board games with digital platforms has expanded the gaming experience, attracting a broader audience and enhancing engagement.
However, the industry faces challenges, such as potential tariffs on imports, which could increase production costs and, subsequently, retail prices. Additionally, the market relies on a complex global supply chain, making it susceptible to disruptions from events like pandemics or trade conflicts.
Reflecting on personal experiences, the appeal of board games and playing cards lies in their ability to bring people together, fostering social connections and strategic thinking. The tactile experience of handling game pieces and the face-to-face interactions they facilitate offer a refreshing contrast to digital entertainment.
In conclusion, the U.S. playing cards and board games market is poised for robust growth, driven by strategic collaborations, an expanding adult consumer base, and technological advancements. Companies that adapt to these trends while navigating potential challenges are likely to thrive in the evolving landscape.
Get an In-Depth Research Analysis of the Global Playing Cards and Board Games Market Size And Forecast [2025-2032]
YaoJi Playing Card
YHD Packaging Products
ITIS Packaging Products
Yahong Color Printing
Chinu Packing & Printing
Charron Industry
Swarm Playing Cards
Jinyi Stationery
Bright Sea Industrial
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Playing Cards and Board Games Market
Children (Ages 4-12)
Teens (Ages 13-19)
Young Adults (Ages 20-35)
Adults (Ages 36-55)
Seniors (Ages 55+)
Card Games
Board Games
Tabletop Role-Playing Games (RPGs)
Party Games
Strategy Games
Casual Play
Competitive Play
Educational Purpose
Family Bonding
Team Building Activities
Online Retailers
Brick-and-Mortar Stores
Specialty Game Shops
Mass Merchandisers
Direct Sales/Subscriptions
Budget Games
Mid-Range Games
Premium Games
Limited Edition Games
Collectible Card Games
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Playing Cards and Board Games Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Playing Cards and Board Games Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Playing Cards and Board Games Market, By Type
6. Global Playing Cards and Board Games Market, By Application
7. Global Playing Cards and Board Games Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Playing Cards and Board Games Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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