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2533iSkrGF23 - Read and download L. Lerer's book Digital Strategies in the Pharmaceutical Industry in PDF, EPub, Mobi, Kindle online. Free book Digital Strategies in the Pharmaceutical Industry by L. Lerer.
Digital Strategies in the Pharmaceutical Industry
by L. Lerer
Synopsis: This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.
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