Graphic Design

This collection of assets provides a visual framework for physical signs that communicate educational, operational, and maintenance information to parkgoers. 

The system outlines graphic design standards, including designated color palettes—such as City of Austin Logo Blue for educational signs and City of Austin Cyan for operational and maintenance signs — to ensure immediate visual recognition in natural environments. 

Furthermore, the library features clear typographic hierarchies, using the highly readable Greycliff typeface to guide users from an initial three-second hook to detailed body copy. 

Each sign template is standardized to feature instantly recognizable icons, concise messaging, and a dedicated digital touchpoint (QR code) designed to seamlessly bridge the physical park space with interactive online content.