1. To create high quality, affordable, big-sized siomai that cater to leave consumers satisfied

2. To achieve sustainable profit margins while maintaining affordable prices for customers to ensure long-term business success.

3. To solve a common problem among consumers who often feel unsatisfied or "bitin" with the smaller portions offered by other siomai businesses

SioBoi is a food cart business therefore it is most likely to target the following:

1. Students

2. Teachers

3. Parents

4. Local 

The competitive advantage of SioBoi lies in its focus on delivering larger, more satisfying siomai at affordable prices. While many competitors offer smaller portions, SioBoi guarantees that customers won’t feel "bitin" after their meal. Additionally, the business’s strategic location near schools ensures accessibility to a consistent flow of customers. This combination of size, value, and convenience makes SioBoi a unique and appealing choice in the local food market.