Privacy Policy

SVBOL Privacy Policy

Last Updated: May 25 2018

Silicon Valley Barcode of Life, a project of Magic, Incorporated (“SVBOL”, “we”, “us”) values the privacy of individuals who visit our website at (the “Site”), or attend our events. This Privacy Policy (“Privacy Policy”) is designed to explain how we collect, use, and share information provided by and collected from users of the Site, and attendees of our events. This Privacy Policy is incorporated by reference into our Terms of Service By using the Site, you agree to the terms and conditions of this Privacy Policy.

Information We Collect

Information You Provide Us

When you sign up to receive our emails, we collect information from you such as:

· Name

· Email

· Phone number

· Home address

· Other information regarding your interest in our events

If you contact us directly, we may receive additional information about you. For example, when you email us, we will receive your email address, the contents of a message or attachments that you may send to us, and any other information you choose to provide.

We may also use third party event registration services such as Eventbrite. If you sign up for one of our events through a third party event registration service, we collect the information you provide to those third party services. We may collect the information you provide through your participation in any of our event activities, including through the use of third party mobile applications that may be required to participate in certain activities.

Information We Collect About Your Use of the Site

When you use our Site, we may collect information from you through automated means, such as cookies, web beacons, and web server logs. By using the Site, you consent to the placement of cookies, beacons, and similar technologies in your browser and on emails in accordance with this Privacy Policy. The information collected in this manner includes IP address, browser characteristics, device IDs and characteristics, operating system version, language preferences, referring URLs, and information about the usage of our Site.

We may use this information, for example, to ensure that the Site functions properly, to determine how many users have visited certain pages or opened messages, or to prevent fraud.

If you do not want information collected through the use of cookies, there is a procedure in most browsers that allows you to automatically decline cookies or be given the choice of declining or accepting the transfer to your computer of a particular cookie (or cookies) from a particular site. You may also wish to refer to If, however, you do not accept cookies, you may experience some inconvenience in your use of the Site.

How We Use Your Information

We may use the information we collect:

  • To operate, maintain, enhance, and provide features of the Site, to provide services and information that you request, to sign you up for our emails or contact you regarding events, initiatives, and other information and opportunities, to respond to comments and questions, and otherwise to provide support to users.
  • To understand and analyze the usage trends and preferences of our users, to improve the Site, and to develop new products, services, features, and functionality.
  • To contact you for administrative, informational, and marketing purposes, including by sending communications, and changes to our terms, conditions, and policies.

· For our business purposes, such as audits, security, compliance with applicable laws and regulations, fraud monitoring and prevention.

· To enforce our Terms of Service or other legal rights.

How We Share Your Information

We may disclose information that we collect through the Site to third parties in the following circumstances:

· To our third party service providers who provide services such as website hosting, data analysis, customer service, email delivery, auditing, event registration and organization, and other services.

· To a potential or actual acquirer, successor, or assignee as part of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in bankruptcy or similar proceedings).

· If required to do so by law or in the good faith belief that such action is appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

We may use and disclose aggregate information that does not identify or otherwise relate to an individual for any purpose, unless we are prohibited from doing so under applicable law.

Third Party Sites

This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any site or service to which the Site links, including any event venues, event registration sites or mobile applications. The inclusion of a link on the Site does not imply endorsement of the linked site or service by us or by our affiliates.


We use certain physical, organizational, and technical safeguards that are designed to maintain the integrity and security of information that we collect. Please be aware that no security measures are perfect or impenetrable and thus we cannot and do not guarantee the security of your data.

Your Choices

From time to time, we send marketing e-mail messages to our users. If you no longer want to receive such emails from us on a going-forward basis, you may opt-out via the “unsubscribe” link provided in each such email.

Use of Site by Minors

The Site is not intended for children under the age of 13 and we do not knowingly collect information online from children under the age of 13. If SVBOL becomes aware that any person submitting information to the Service is under the age of 13, we will promptly take steps to delete the information and terminate the user account. If you become aware that your child or any child under your care has provided us with information without your consent, please contact us at the contact information listed below.

International Cross-Border Data Transfer

SVBOL uses servers hosted in the United States, or otherwise stores data primarily in the United States. Please note that we may be transferring your information outside of your region for storage and processing in the United States and around the globe. By using the Site you consent to the transfer of information to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country.

Updates to This Privacy Policy

The “Last Updated” date at the top of this page indicates when this Privacy Policy was last revised. We reserve the right to change this Privacy Policy on a going-forward basis at any time. If we make material changes, we may require that you accept the modified Privacy Policy in order to continue to use the Site. We encourage you to read this Privacy Policy periodically to stay up-to-date about our privacy practices. Your use of the Site following these changes means that you accept the revised Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy, you may contact us by email at or by writing us at:

Magic, Incorporated

Post Office Box 15894

Stanford, CA 94309