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Character IP, companies, and fans.
By bringing together the ideas and strengths each holds, new worlds and experiences are emerging.
However,
who plays what role
which relationships generate value
the forms of these connections have yet to be clearly articulated.
In this project, we make the mechanisms through which value emerges visible, and distill them into knowledge that can be applied across different contexts.
Keywords
IP Collaboration
Multi-Stakeholder Collaboration
Customer Participation
Collaborative Systems
Narrative Reconstruction
Co-Branding
Designable Relations
Ecosystem Mapping
Collaborations sparked by character IP are expanding across a wide range of domains—from products and events to spatial design and digital experiences.
Yet behind these developments,
who brings which strengths to the table
how the world of the IP is interpreted and translated into form
what kinds of relationships give rise to compelling experiences
the processes through which value is created largely remain unseen.
For this reason,
we seek to make visible the mechanisms through which value emerges in IP collaborations,organize them into a coherent framework,
and distill them into knowledge that can inform planning and design.
Research Achievements
To Be Announced
Lead Researcher
Keiko YAMAGUCHI
Associate Professor
Graduate School of Economics, Nagoya University
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