Skills & Tools

Analytics & Reporting

• Capture and analyze website performance data using Google Analytics 4 (GA4)

• Communicate key performance metrics and actionable insights

• Track and interpret campaign results, including ROAS, CPC, CTR, and conversions
  
  

Digital Marketing Strategy

• Develop and manage paid search, social, and display advertising campaigns

• Plan and execute seasonal marketing campaign budgets

• Conduct A/B testing to improve user experience and conversion rates

• Enhance SEO through on-page optimization and keyword targeting
  
  

E-commerce Optimization

• Optimize product listings and detail pages for Shopify stores

• Evaluate and streamline e-commerce checkout processes

• Improve customer retention through segmentation and targeted campaigns
  
  

Content Creation & Design

• Create compelling digital assets using Canva Pro, Adobe Illustrator, and CorelDRAW

• Develop visual mockups for product listings and marketing materials

• Use AI-powered tools for content ideation and design
  
  

Email & Customer Engagement

• Build and manage email campaigns using Klaviyo

• Segment audiences for personalized outreach

• Automate email flows for abandoned cart recovery and customer retention

Analytics & Tracking

• Google Analytics 4 (GA4)

• Basic Google Tag Manager (GTM) – event setup and tracking

• Google Search Console (if applicable)
  
  

Advertising & Acquisition

• Meta Business Suite & Ads Manager

• Amazon Ads / Amazon Seller Central

• Google Merchant Center (basic)
  
  

E-commerce & Marketing

• Shopify

• Klaviyo (Email Marketing)

• WordPress
  
  

Design & Creative

• Canva Pro

• Adobe Illustrator

• CorelDRAW

• Mockup Maestro

• Vectorizer.AI

• Ideogram
  
  

Productivity & Research

• Microsoft Excel & Outlook

• Keyword Surfer

• ChatGPT & other AI-powered tools