Case Studies

• Challenges: Build trust as a non-amputee while promoting a product I initially knew little about, but believed filled a real need—one that even some amputees might not have been aware of.

• Strategy: Be authentic by sharing the personal story of my mother becoming an amputee, and how a custom amputee sock could help people express themselves and spark meaningful conversations.

• Implementation: Joined several amputee support groups as a caretaker to gain firsthand insight into the ideal sock thickness (“ply”) and materials needed when not wearing a prosthetic.

• Results: Launched two Facebook groups and a Facebook page to connect with the amputee community and share resources. Built a combined following and fostered ongoing discussions that helped shape product design and marketing. Grew the audience to nearly 5,000 followers since late 2021. 

Links:

·         Main Site: AmputeeSockPrints.com

·         FB Page: Amputee Sock Prints

·         FB Groups: Amputee Group FB | Amputees Unite

• Challenges: Create a SaaS sign-estimating program for small to medium-sized sign businesses.

• Strategy: Partner with a tech expert to turn my vision into a functional, user-friendly platform.

• Implementation: Researched the top three search terms sign businesses use for estimating programs. Built a website with an easy-to-use interface, rich content, internal and external links, backlinks, and both short- and long-tail keywords. Joined the largest sign industry forum (signs101.com) to build brand awareness and offer strong customer support.

• Results: GraphixCalc.com ranks on the first page (“top fold”) of Google, Bing, and Firefox for highly relevant search terms including sign estimating software, sign quoting software, and sign pricing software.
  
  Note: I sold this business, and the details provided are based on information obtained from the current owner.