Shuangyuan (Sharon) Wei - Research

Shuangyuan (Sharon) Wei

Working Papers

We Care About What You Care About: Using Reason-Specific Interventions to Encourage Sustainable Choices

Shuangyuan Wei, Antonia Krefeld-Schwalb, and Sebastian Gabel (2024)

Revise and resubmit at Journal of Consumer Research.

Work in Progress

Personalize offers to improve customer retention: I've conducted several large-scale field experiments with a Dutch energy company to design an optimal targeting policy assigning customers with offers that improve retention and profitability.

with Aurélie Lemmens

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