I'm Shuangyuan (Sharon) Wei, a PhD candidate in Quantitative Marketing at Rotterdam School of Management, Erasmus University. Before starting my PhD, I studied and worked in the United States. My last position was senior data scientist at Amazon. 

My research focuses on causal inference and experimentation. I have two main research streams. The first stream focuses on the personalization and targeting of marketing interventions in different contexts, including customer retention and sustainable consumer behavior. The second stream investigates how treatment effects learned in a source population can be transported to new populations.

Outside of research, I enjoy bouldering (both in the gym and on the rocks), snowboarding, and running.