I'm Shuangyuan (Sharon) Wei, a PhD candidate in Quantitative Marketing at Rotterdam School of Management, Erasmus University. Before starting my PhD, I studied and worked in the United States. My last position was senior data scientist at Amazon. 

My research focuses on causal inference and field experiment. I have two main research streams. The first stream focuses on the personalization and targeting of marketing interventions in different contexts, including customer retention and sustainable consumer behavior. The second stream investigates the transportability of treatment effects across populations.

Outside of research, I enjoy bouldering (both in the gym and on the rocks), snowboarding, and running.