I'm Shuangyuan (Sharon) Wei, a Ph.D. candidate in Quantitative Marketing at Rotterdam School of Management, Erasmus University. Previously, I studied and worked in the U.S. for fourteen years. My last position was senior data scientist at Amazon. 

My research interests include personalization and targeting, and the transportability of causal effects. I have two main research streams. The first stream focuses on the personalization and targeting of marketing interventions in different contexts, including customer retention and sustainable consumer behavior. The second stream investigates how causal effects learned in a source population can be transported to new populations.

Outside of research, I enjoy bouldering (both in the gym and on the rocks), snowboarding, and running.