Journey 

 Background

Shivbanki Farmer Producer Company Limited was incorporated on 24 July 2023 at Village Sandauli

Umarpur in Banki Block of Barabanki district, U􀆩ar Pradesh. The Farmer Producer Company was

formed under the Government of India’s flagship ini􀆟a􀆟ve 10,000 FPOs Forma􀆟on & Promo􀆟on

Scheme, implemented through Small Farmers Agribusiness Consor􀆟um to organize small and

marginal farmers into formal collec􀆟ves and enhance their access to markets, technology, and

ins􀆟tu􀆟onal support.

Agriculture is the primary source of livelihood for most farmers in this region. However, farmers

tradi􀆟onally faced several challenges such as limited access to quality agricultural inputs,

dependency on local traders for selling their produce, price fluctua􀆟ons, and lack of organized

market linkages. Due to these constraints, farmers were o􀅌en unable to realize fair prices for their

produce and had limited bargaining power in the market.

To address these issues and create a sustainable ecosystem for farmers, Shivbanki Farmer Producer

Company Limited was established with the objec􀆟ve of aggrega􀆟ng farmers, strengthening market

linkages, and enabling collec􀆟ve procurement and marke􀆟ng of agricultural produce.

The FPO is currently governed by a Board of five Directors and five Promoters, and has successfully

mobilized 750 members, out of which 701 farmers are shareholders of the company. The

management team includes CEO Ramendra Kashyap, Accounts Officer Ajendra Singh, and Secretary

Ashish Yadav, who play key roles in opera􀆟onal and administra􀆟ve func􀆟ons.

Intervention and Business Activies

Since its incep􀆟on, the FPO has taken several strategic ini􀆟a􀆟ves to strengthen the agricultural value

chain and improve the economic condi􀆟ons of its member farmers.

The primary business ac􀆟vity of the FPO is retail sale of fresh fruits and vegetables under its

trademark “Shaak Sabji Har Ghar ke Liye™” , which operates in Lucknow. Through this ini􀆟a􀆟ve, the

FPO aggregates fruits and vegetables produced by its shareholder farmers and supplies them directly

to consumers as well as the HORECA (Hotel, Restaurant and Catering) segment. This direct market

access enables farmers to bypass mul􀆟ple intermediaries and receive be􀆩er prices for their produce.

In addi􀆟on to retail marke􀆟ng, the FPO has established an agriculture input outlet at Lakhaicha

Chauraha in Barabanki district, where farmers can access seeds and crop protec􀆟on products at

affordable rates. The FPO has also obtained district distributorship of She􀆟purak Agritech & Services

Pvt Ltd, a company specializing in Integrated Pest Management (IPM) solu􀆟ons. Through this outlet,

farmers receive technical guidance on scien􀆟fic farming prac􀆟ces and strategies to reduce input costs

while maintaining crop produc􀆟vity.

The FPO has also made efforts to establish strong ins􀆟tu􀆟onal market linkages. It has successfully

secured vendor codes with major ins􀆟tu􀆟onal buyers, including Parle Biscuits Pvt Ltd for maize

procurement used in ethanol produc􀆟on, Na􀆟onal Coopera􀆟ve Development Federa􀆟on of India

for potato supply, and Na􀆟onal Bulk Handling Corpora􀆟on for grain procurement, other than this

E-nam, ONDC, GeM, NeML etc also fpo registered for linkages. These partnerships provide reliable

and large-scale market opportuni􀆟es for farmers.

Furthermore, the FPO has applied for a trading license from the Agricultural Produce Market

Commi􀆩ee, which will enable it to expand its agricultural trading opera􀆟ons in the future.

Growth and Business Performance

Within a short span of 􀆟me, the FPO has demonstrated impressive growth in its business

performance.

First Financial Year Turnover: ₹8 lakh

Second Financial Year Turnover: ₹16.59 lakh

Third Year Turnover (11 months): Approximately ₹90 lakh

This rapid growth reflects the increasing trust of farmers in the FPO and the effec􀆟veness of its

market-led business approach.

Impact on Farmers

The establishment of Shivbanki Farmer Producer Company Limited has created several posi􀆟ve

outcomes for the farming community in the region.

Firstly, farmers now have access to a reliable market at their doorstep, enabling them to sell fruits

and vegetables directly through the FPO’s retail and ins􀆟tu􀆟onal channels. This has resulted in be􀆩er

price realiza􀆟on compared to tradi􀆟onal marke􀆟ng systems.

Secondly, the availability of quality seeds and crop protec􀆟on inputs at reasonable prices has helped

farmers reduce produc􀆟on costs and improve crop produc􀆟vity.

Thirdly, the FPO provides technical advisory services and guidance on efficient farm management

prac􀆟ces, helping farmers adopt improved agricultural technologies.

As a result, farmers are gradually shi􀅌ing from individual small-scale marke􀆟ng to collec􀆟ve

marke􀆟ng through the FPO, which enhances their bargaining power and income stability.

Way Forward

Looking ahead, the FPO aims to further strengthen its business opera􀆟ons and expand its impact

among farmers. The key future plans include: