INFLUENCER MARKETING CAMPAIGN (Pharma Research, BnVIIT Eye Clinic, Hi Alice AI-Based English Speaking App) - 45 Million+ Followers on Instagram

Job Role: Marketing and Project Lead

As a Marketing Lead, I led influencer marketing campaigns for various industries, including healthcare and education.

Responsibilities:

• Planned and Executed Influencer Campaigns

• Partnered with Industry-Specific Influencers

• Social Media Content Development

• Campaign Strategy for Each Brand

• Brochure and Video Content Creation

• Engaging Storytelling to Build Brand Trust

• Campaign Performance Tracking and Optimization

• Multi-Platform Campaign Execution

• Influencer Contract Negotiations and Compensation Management

• Internal Stakeholder Collaboration

MARKETING STRATEGY - WELL CARE (SPA BRAND)

Job Role: Project Lead

As Project Lead at Well Care, a spa brand, I developed and executed marketing strategies to build brand awareness, attract new customers, and promote a relaxing, wellness-focused lifestyle.

Responsibilities:

• Spa Marketing Campaigns

• Partnerships with Wellness Influencers

• Social Media Content Creation

• Brochure and Wellness Guide Development

• Community Engagement through Events

• Email Marketing and Customer Retention

• Collaborated with Local Businesses

• Customer Experience Surveys and Feedback Loop

• Influencer-Led Spa Experience Campaigns

• Website and Blog Content Management

• Visual Branding and Spa Experience

• Specialized Wellness Programs

• Holiday Gift Campaigns

• Brand Awareness through Visual Storytelling