My Projects
My Projects
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Here is a collection of academic, creative, and personal projects that showcase my skills in marketing, strategy, research, storytelling, and leadership. Some projects were completed for university courses and graded by industry-level professors, and others come from competitions, creative challenges, and personal interests.
Marketing Strategy Projects
Marketing Strategy Projects
Lululemon New Product Strategy & Marketing Plan
Lululemon New Product Strategy & Marketing Plan
Developed a complete end-to-end marketing plan for a proposed new Lululemon product. Created the SWOT analysis, SBU analysis, segmentation strategy, positioning statement, SMART goals, KPIs, executive summary, financial projections, and evaluation/control plan. Led the group presentation as the appointed team leader.
Finance Project
Finance Project
Ford Motor Company — Financial Analysis
Ford Motor Company — Financial Analysis
Completed a full financial breakdown of Ford, including analysis of income statements, balance sheets, cash flows, and operational leverage (DOL). Linked financial insights to company performance, risk, and future outlook. Work supported by detailed Excel modelling.
Business Financal Analysis.xlsxPage updated
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