Explored major digital and social platforms, SMART goal-setting, KPIs, and customer journey mapping. Gained skills in platform selection, content strategy, and social media policy development.

Learned how generative AI enhances content creation, strategy development, and social media workflows. Explored practical ways to integrate AI tools into campaign planning and execution.

Learned how to plan and execute data-driven digital marketing campaigns using Adobe tools. Covered B2B targeting, content creation, analytics, and strategic planning for measurable marketing outcomes.

Explored major digital and social platforms, SMART goal-setting, KPIs, and customer journey mapping. Gained skills in platform selection, content strategy, and social media policy development.

Learned what generative AI is and its implication in the social media marketing context Basic strategies for incorporating generative AI tools in social media marketing tasks

Introduced to digital marketing roles, marketing funnels, campaign objectives, and e-commerce strategy. Learned how digital marketers analyze audiences, design campaigns, and optimize customer journeys.