INFLUENCE MAXIMIZATION

Influence Maximization is the problem of finding a small set of nodes that maximizes the aggregated influence in social networks. Social network can be represented as graph G(V,E), where node V and edges E represents users and relationship among users. For example, in the Blogosphere, it means selecting a set of blogs and websites that broadcast the information in a broad range of others. In Epidemiology, it consists of finding a set of persons that together are most likely to spread a virus to the largest number of persons in the population. Identifying these individuals can help controlling the disease transmission in the network. Finally, in Viral marketing, the problem reduces to finding a set of trendsetters that absorb the most number of customers to adopt a product.

Steps in Influence Maximization Process:

  • Detecting Interesting Topics

  • Modeling Diffusion Processes and

  • Identifying Influential Spreaders