🎯 Business Objective:

interactive performance monitoring tool designed to track and analyze advertising campaigns for a dental marketing agency. Its primary goal is to help marketing teams evaluate campaign effectiveness, optimize ad spend, and improve lead generation strategies across multiple dental services such as emergency dentistry, teeth whitening, and implant follow-ups.

The dashboard consolidates data from Meta (Facebook & Instagram Ads) into a single, user-friendly interface where decision-makers can easily view key performance metrics including total spend, leads, cost per lead (CPL), click-through rate (CTR), and impressions. Through campaign-level analysis, the tool identifies top-performing ads and highlights underperforming ones to guide budget allocation and strategy adjustments.

Tools Used:

Looker Studio

📊 Main KPIs Tracked:

• Total Ad Spend: $53,701

• Leads Generated: 3,946

• Cost per Lead (CPL): $13.61

• Click-Through Rate (CTR): 1.67%

• Total Clicks: 9,050

• Impressions: ≈514,000