SFD Controller is a gamepad-like device, but it comes with better controls for shooter games and it's more focused on simulation games (driving, flying, space).

But the real advantage comes with games, where all types of controls can be combined into one device that rule them all (mouse, driving wheel, flying stick).

It has intuitive controls for driving and can add
force feedback to the driving wheel and the adaptive triggers.

The triggers operate in both directions (press and pull) which gives them possibility to be used as two axes, or two-directional buttons. 

From the testing, the controller outperformed mouse in Mordhau, which is a nice achievement here.

It could bring simulation games to the casual audience. E.g. the plane can be controlled like in simulation, but fine aiming in dogfight can be assisted by gyro. 

 Compared to gamepad, it has one additional precise analog axis, Hall sensors instead of pots, switch between circular and rectangular limit on thumbstick, force feedback, adaptive triggers, trackpad, and a mouse wheel as a bonus. 

Ok, at last, that is what is all planned....