Update: May 2022

Journal Publications

1. S. Lee, D. Lee, H. Gil, I. Oakley, Y. S. Cho, & S.-P. Kim (2021). Eye Fixation-Related Potentials during Visual Search on Acquaintance and Newly-Learned Faces. Brain Sciences, 11(2), 218.

2. S. Lee, T. Lee, T. Yang, C. Yoon & S.-P. Kim (2020) Detection of drivers’ anxiety invoked by driving situations using multimodal bio-signals, Processes, 8(2)

3. T. Yang, S. Lee, E. Seomoon & S.-P. Kim (2018) Characteristics of human brain activity during the evaluation of service-to-service brand extension, Frontiers in Human Neuroscience, 12:44.

On-going Publications

1. S. Lee, J. Kim, G. Read & S.-P. Kim. The effects of commercial breaks on ad and program memory: A neurophysiological study (Journal of Advertising, under review)

2. S. Lee, D. Chung & S.-P. Kim. Efficient coding accounts for faster and accurate choices on high-valued items (in preparation)

3. S. Lee, S. Seo, N. Lee & S.-P. Kim. Neural correlates of choice overload (in preparation)

Conference Presentations

1. S. Lee & S. -P. Kim. (Sep 2021). Efficient coding accounts for faster and more accurate choices on high-valued items. Select Talks at Society for Neuroeconomics Annual Meeting 2021. Virtual.

2. S. Lee, J. Kim, & S.-P. Kim. (Mar 2021) The effects of commercial breaks on ad and program memory: A neurophysiological study. Talks at American Academy of Advertising Annual Conference. Virtual.

3. S. Lee & S.-P. Kim. (Oct 2019). Variations of choice behavior and eye fixation according to rating level, category homogeneity, and choice difficulty. Talk at Consumer neuroscience symposium and poster at Society for Neuroeconomics Annual Meeting 2019. Dublin, Ireland.

4. S. Lee, S. -P. Kim & J.C. Lee. (Mar 2019) Disconfirmation of happiness on experiential purchases versus material purchases. Talk at Korean Consumption Culture Association 2019. Jeju, South Korea.

5. S. Lee & S.-P. Kim. (Feb 2019). Variations of choice behavior and eye fixation according to rating level, category homogeneity, and choice difficulty. Talk at Consumer 2019​. Yongpyeong, South Korea.

6. S.Lee & S.-P. Kim. (2018). Effects of commercial break interruption on frontal alpha asymmetry. Poster at Korean Society of EEG and Neurophysiology 2018. Seoul, South Korea.

7. S.Lee & J.C. Lee. (Nov 2018) The differential ambiguity in happiness for experiential purchases versus material purchases. Talk at Korean Scholars of Marketing Science International Conference 2018. Seoul, South Korea.

8. S.Lee, T. Yang, E. Seomoon & S.-P. Kim. (Nov 2018). Effects of Commercial Break Interruption on Program Recall Rates and EEG Responses. Poster at International Conference on Neuroeconomics and Neuromanagement 2018. Hangzhou, China

9. S.Lee, T. Lee, T. Yang, E. Seomoon, C. Yoon & S.-P. Kim. (Oct 2018) Neural correlates of anxiety induced by environmental events during driving. Talk at IEEE TENCON 2018. Jeju, South Korea.

10. S.Lee, E. Seomoon, T. Lee, J. Kim, T. Yang & S.-P. Kim. (Oct 2018). Effects of commercial break interruption on EEG frontal alpha asymmetry and program recall rate. Blitz presentation and poster at Society for Neuroeconomics 2018. Philadelphia, USA.

11. S. Lee, J. Kang, I. Oakley & S.-P. Kim. (Nov 2017). Late positive event-related potentials in electroencephalography can distinguish acquaintances from strangers when both groups recognize faces. Poster at Society for Neuroscience 2017. Washington D.C., USA.

12. S. Lee, E. Seomoon, T. Yang & S.-P. Kim. (Apr 2017). Influences of different social groups on changes in personal movie preference, Talk at Ergonomics Society of Korea 2017, Jeju, South Korea.

13. S. Lee, & S.-P. Kim. (Jan 2017). Effect of Gaze Direction of Human Faces on Cosmetic Paper Advertisement: An Eye Tracking Study. Proceedings of HCI KOREA 2017, Jeongseon, South Korea.

14. S. Lee, D. Lim, E. Seomoon, D, Kang, S.-P. Kim. (Nov 2016). "Neural correlates of conforming behavior toward a group sharing the same preference on movies", Poster at Society for Neuroscience 2016, San Diego, USA