Attenuated working memory accounts for choice overload in highly preferred alternatives

Neural evidence for the role of emotion in advertising memory

(Got Excellence Prize for Presentation)

Efficient coding accounts for faster and accurate choices on high-valued items

The effects of commercial breaks on ad and program memory
: A neurophysiological study

Variations of choice behavior and eye fixation according to rating level, category homogeneity, and choice difficulty

The effect of commercial break on TV program and ad memory: An EEG study

The differential ambiguity in happiness for experiential purchases versus material purchases

Effects of Commercial Break Interruption on Program Recall Rates and EEG Responses

Effects of Commercial Break Interruption on Program Recall Rates and EEG Responses

Neural correlates of anxiety induced by environmental events during driving

Effects of commercial break interruption on EEG frontal alpha asymmetry and program recall rate

Late positive event-related potentials in electroencephalography can distinguish acquaintances from strangers when both groups recognize faces

Influences of different social groups on changes in personal movie preference

Effect of Gaze Direction of Human Faces on Cosmetic Paper Advertisement: An Eye Tracking Study