What is Artificial Intelligence in Marketing?

We often know that artificial intelligence (AI) is the development trend of the global digital technology era. Along with the development of technology, artificial intelligence is gradually being applied in different fields such as healthcare, finance, manufacturing, ... and especially in Marketing. Marketing activities have been understood to be optimal activities, understanding customer wishes and marketing products, services, and brand promotion.

Most of the time, traditional methods will be maximized to achieve the desired results. However, when the 4.0 technology era exploded, everything was gradually changed, the traditional ways were still there, but technology application solutions opened up many other development opportunities. Typically, the application of artificial intelligence in this industry, with the application of AI marketing involves researching customer behavior, collecting customer information, answering customers about business products.

Currently, there are many large companies and corporations that have applied artificial intelligence to their AI marketing activities such as Google, Facebook, Amazon, IBM, Microsoft or Baidu, Xiaomi. It can be seen that the application of AI technology to the marketing field is a much more effective innovation trend. Since then, opening up opportunities but also great challenges for the operation of many businesses.

Benefits of Artificial Intelligence in Marketing

With the strong development of technology and communication channels, the application of artificial intelligence in the field of AIMarketing has brought extremely practical benefits. At the same time, AI technology also solves the biggest problem of marketing, which is customer engagement and retention. So this is the reason why, the marketing activities of many domestic and foreign companies today are more or less related to this technology. Especially for the following benefits:

+ Fast and efficient data processing: Human-made AI technology can handle millions of interactions in an extremely short time of 1 minute. Meanwhile, with human strength, we cannot do this, even the occurrence of mistakes is inevitable.

+ Synchronous and scientific management: At the same time, AI also takes on the role of managing hundreds of thousands of keywords or running tests with thousands of messages and experimental changes to be able to give the best results. superior. From there, solve customer behavior problems quickly and effectively.

+ Increase the rate of customers shopping: Through analyzing the behaviors of customers, AI technology will identify a certain small group of customers and run tests to convey communication messages about customers. products in each channel. Thus, AI marketing's ability to reach target customers will be higher and increase the purchase rate.

+ Calculate and determine the amount of capital: This is a very outstanding benefit of artificial intelligence, when it can calculate and determine exactly how much capital a business needs to spend on marketing activities or specifics. on each channel one by one.