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Social Media Marketing In Malta
Social Media Marketing In Malta
There are several tools for B2B marketers to launch a successful marketing campaign in today’s digital age where everyone is on their phones. Our agency does not only focus on SEO services but also on social media especially remarketing. However, it is important that you promote brand awareness on social media by choosing the right social media channels to move your campaign in the right direction. Here are the best social media channels for B2B marketing.
LinkedIn is dubbed the most beneficial social media channel when it comes to B2B marketing. Although LinkedIn does not have as many active users as Facebook, it serves over 400 million users with 100 million monthly active users. A large percentage of users on this influential network belong to the upper management level and from Fortune 500 companies. You can identify several qualified leads and organic traffic via LinkedIn if you utilize this medium the right way.
Generally, when you want to sell B2B, one of the reasons for frequent updates is to work on your brand recognition. When you publish frequent updates to LinkedIn Pulse, it helps to highlight your company presence on LinkedIn and establishes a solid reputation of your business in your niche.
Some quick ways to market on LinkedIn are
- Publish regular company updates and achievements
- Publish success stories to LinkedIn Pulse
- Focus on Sponsored company updates
Twitter has become a decent spot to share content and boost brand awareness to accomplish your B2B goals. All marketers who aim to use Twitter must make work on crating quality updates on the platform punctuated with appropriate hashtags. These methodically designed tweets help you engage a large number of users every day. As Twitter works by rewarding frequent users, it is always a great idea to encourage interaction and not stick to one-sided conversations only.
Once you master the art of posting the right kind of tweets (at the right time) with suitable hashtags to be noticed by your desired individuals or companies, you can score great results on Twitter. Some businesses also invest in Twitter’s paid advertising for increasing their chances of becoming more visible. A simple 30-minute daily Twitter session is sufficient to engage thousands of users. Imagine how much you can accomplish in a month!
Video marketing has taken the internet by storm. It is not unusual to come across promotional videos or tear-jerking emotional ads that spell out the exact services of a business. Owing to the recent rise in video marketing, the need for including videos to a B2B marketing campaign has become inevitable. YouTube is probably one of the most widely used video channels that have launched thousands of businesses. Simply publish the right kind of content on your YouTube channel and start reaping the benefits in no time.
Although working professionals are less likely to surf YouTube channels, the prospects of reaching millions of users allow you to experiment with many types of videos before you hit the right spot. The social media giant has over 1 billion users. This actually means roughly 1/3 of all people who use the internet. Make the most of YouTube by optimizing and advertising your videos so that you don’t get lost in the crowd.
Since YouTube is a Google company, it only makes sense to couple your YouTube efforts with your Google+ account. Once you record any presentations, tutorials, webinars or podcasts for uploading on YouTube, don’t forget to post a link to the video you have uploaded on Google+. You can make other companies aware of your business through videos and enable them to learn about your company info and get a touch of the quality of your services.
LinkedIn acquired SlideShare in 2012. As the name suggests, SlideShare is a slide hosting service which lets users upload their decks publicly as well as privately. Companies can embed all presentations on their business website and share them on LinkedIn.
SlideShare enables you to establish your expertise by demonstrating your company culture and values through presentations. A few quick ways to gain traffic or attention towards your SlideShare efforts is to offer free instructions, facts & figures, tips and reports on themes that revolve around your business. You must also design a presentation that highlights all your services and includes ways to get in touch with your company.
Final Thoughts
Final Thoughts
No matter which social media channel you use, you will not accomplish the desired results if you don’t study the networking channel in depth. Offering something of value free is one of the most effective ways to trigger lead generation or build trust in the B2B world through social media.
Focus on what you know best i.e Your Business. Our team of social media geeks and highly skilled native english writers are here to help. Get in touch with us today to learn more about our social media plans!!
Focus on what you know best i.e Your Business. Our team of social media geeks and highly skilled native english writers are here to help. Get in touch with us today to learn more about our social media plans!!
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