SEO Malta - Keen Digital Agency

Malta SEO Services and Digital Marketing

Search engine optimization (SEO) is an integral part of high quality web design. Think about your own internet usage, we bet that, unless you’re heading to a specific website whose address you already know, then you will be heading to a search engine.

There is a plethora of different search engines out there, with Google getting between 80-85% of the search engine traffic. Our Malta SEO services main focus is driving targeted traffic to a business website, helping businesses get found for buyer intent search terms. Not just SEO, we are a digital marketing agency and help business owners sell more via different channels like email marketing, social media marketing, and content marketing.

Billions of internet searches are carried out every single day. Without the availability of such search engines, operating online would be even more expensive for businesses; we would have to find everything manually! Like the old days. Exposure through search engines, therefore, offers websites, in particular, local businesses and e-commerce sites, a fruitful pool from which they can feed a steady stream of new customers.

How to implement proper Search Engine Optimization?

Getting into the top 3 of search results will require a bit of work, and some investment, on your part, but it is well worth it! Investing in SEO offers a fantastic ROI (return on investment). However, your website makes money, whether you sell directly as an e-commerce site, or you have joined some kind of marketing program which pays you for clicks, the amount of money that your website generates will almost certainly be proportional to the amount of traffic which is flowing through it.

Because of this, it is possible to work out, how much money you are making for every euro you spend on SEO. We at Keen use Google analytics to track leads from and conversions. While there may be billions of web searches carried out every single day, it is again only the first few results which get around 90% of the clicks. An experienced SEO expert will help you to secure this prime digital real estate. If your website sits within those first few results then you are all but guaranteed a click, if out of curiosity than nothing else!

These are the 8 most prominent ranking factors in 2018 according to a recent study by Semrush

· Direct website visits

· Time on site

· Pages per session

· Bounce rate

· Total referring domains

· Total backlinks

· Total referring IPs

· Content length

While at Keen SEO Malta, we are now focusing a lot more on publishing high-quality content that meets the searcher intent, link building is still at the core of every SEO campaign we do for our clients.

The below is an image from one of our client's analytics in ahrefs. The SEO campaign resulted in a significant increase in visitors. This was possible after we targeted and ranked specific search phrases people were typing into Google. Now our client is being found by prospective clients!!

The common problem we find with most businesses when it comes to SEO... they try to do it themselves. And they end up either hurting their rankings or wasting precious time without achieving significant results. If you are one of those business owners or marketing managers, there is nothing to worry about. SEO has become very technical and requires someone who is specialised and knows Google's ranking factors inside out.

Talk to us, we will show you how to implement a one year SEO roadmap to take your business to the next level. >>

Google Local Business

The three businesses that first appear in search results listings are going to account for the overwhelming majority of clicks generated. Google introduced its local 3 pack as a way of helping local businesses. Previously there were 7 Google my Business (GMB) listings, but by trimming this down, Google was able to offer a more focused selection of results.

Prior to the update, a business’s vital statistics, such as the name and exact address, would be shown. With the switch to the 3 pack model, Google now displays the name of the business and the street name rather than the exact address. In order to find contact information, users will need to click through to your Google business account. One of the ranking factor, to rank with the first 3 listings is having consistent Name, Address and Phone Number (NAP) on all your digital properties, like for example on directory listings, the footer of your website, your social media accounts like Facebook business page etc etc. It is vital that you keep this information across all of your business’s pages as having conflicting contact information floating about will only confuse your customers and also the search engine bot.

Search engines keep getting better and better. User experience optimization and user intent optimization are more important than ever. And many SEO agencies find it hard to keep up the with rapid changes that are happening. It is only after understanding the different functions of Google, it’s guidelines and ranking factors that a truly comprehensive SEO strategy can be put into place. Our SEO services include Google my business creation and optimization.

AdWords Vs Organic Search

AdWords is Google’s own advertising platform. It is perhaps the best known, and biggest (in terms of revenue generated) online advertising program available today. When you have carried out Google searches in the past, you may have noticed that the very first results are marked with a green ‘Ad’ button. These websites are part of Google’s AdWords program. Obviously the space that they are occupying, at the top of a Google search results list, is prime digital real estate and worth a great deal.

Essentially, AdWords works by auctioning off keywords. The businesses that bid the most for a keyword will be included as a sponsored result when that keyword is searched for. This is a slightly simplified picture but it captures the essence of what is involved in getting in on the AdWords action.

Part of the appeal of the AdWords program is that your website will appear alongside organic search results instantly. Organic rankings take time but in the long term will provide a better ROI. While Google does mark which websites have paid to appear in results (and rightfully so), it is easy to miss these marks, and even when the user knows that they are sponsored results, a high level of trust between users and Google means that they trust these sponsored results. Google has a number of processes in place to ensure quality in this area.

So how is SEO different? Well SEO is an entirely organic way of increasing traffic to your website. SEO will mean that your website is one of the first results in the actual results listings without actually paying Google for the rankings (you still need to invest in SEO with an SEO agency). While users might have to scroll past the sponsored results to get at the first few genuine results, these results generate even more traffic than the sponsored results. Organic marketing tends to be more effective as, even if only on a subconscious level, we tend to instinctively rebel against and distrust marketing material that we know is trying to part us with our cash.

With Google AdWords, the click-through rate (the rate of those who see the link and click on it) is 5%. For organic search results, it is 95%! Obviously, that is a very significant difference and shows the power of organic marketing. Our SEO strategies will ensure that your website is ranked as high as possible in search results and allow you to capitalize on all the opportunities that search engines offer.

Our SEO Malta agency does both paid ads and search engine marketing. If you would like instant results and are desperate for phone calls and leads, Google ads are the way to go. On the other hand, if you are looking for a long-term strategy and sustainable growth, an SEO campaign is perfect for your business.

Other Google Products

Google isn’t just a search engine giant, they are also the owners of YouTube, and as well as offering web searches, Google can also be used to search for images or even shopping prices. All of these different facets of Google require different SEO strategies in order to be successful in. YouTube is the second most viewed website in the world and, being owned by Google, YouTube videos feature prominently in search results listings. Given that YouTube is the second most visited website in the world there are clearly innumerable advertising opportunities there.

12% of Google search results include an image pack. It is therefore important that any images on your website are well optimized (populate the alt text), lest they display poorly and make your entire website look unprofessional. By comparison, small businesses who are able to score highly in SEO rankings, and therefore appear among the top results, will look professional and be able to compete and scale their business. At Keen Malta SEO, we optimize all the client’s properties to be search engine compliant.

How We Can Help

Our SEO agency in Malta will help you to bump up your position in the rankings for key search terms people type in Google to find businesses like yours. There is a joke amongst SEO experts, “the best place to hide a dead body is on the second page of Google.” If you ever look at a graph showing the drop off in clicks after the first few results you will understand why this is.

Having a proper website design also helps with conversions. Call to actions, website speed especially mobile upload speed and a consistent design site-wide helps to add credibility to your business. Remember, most of your prospective customers will first visit your website before your brick and mortal show. First impressions count!! Hence investing in web development makes a lot of business sense, to improve your online presence.

Here is our 6-step process we at Keen SEO in Malta have developed over the years, which has helped hundreds of business owners improve their exposure and sell more of their products and services. This allows us to help small business websites make it to the front page of search results for relevant terms time and again;

1. Keyword research allows us to build a picture of what keywords we need to target to bring in new leads and sales to your business.

2. Website audits allow us to get a detailed picture of what is going on. Before we can start to put together a detailed SEO road map, we will need to know as much information as possible about the website in its current state. We will fix any issues that are hindering your current rankings like broken links, duplicate content, missing alt text, schema mark-up and so on.

3. On-page Optimisation refers to the collective set of measures that we use to improve a website on page and make it more relevant for both search engines and the visitor.

4. Link Acquisition, also known as link building, involves getting other reputable websites to link to yours.

5. Content promotion, whereby we identify and promote your strongest content is an important part of increasing traffic. By identifying the content that is likely to generate the most traffic we can make sure that our efforts are focused and we can get the maximum ROI.

6. Weekly reporting ensures that we keep monitoring progress, and allows complete transparency between you, the client and us. Our weekly ranking reports include all the data that Google offers us presented in an easy to understand format and access to our project management so you can follow the tasks being completed. Our Customers can easily follow and monitor progress and ranking improvements.

We have systems in place that deliver exceptional results when it comes to optimizing your website for better exposure. We have the systems in place to be able to respond rapidly and dynamically in order to bring your business and website to the front of search results lists.

Are you ready to grow your business? How many more customers can you take?

Get in touch with us today for a free SEO roadmap.