SEO-FAQS

I work in marketing, and I know what SEO is about. I know what search engine optimization is. And I know that the one who has the best SEO is the one who ranks as high as possible in the search engine rankings. I'm an SEO genius, right?

Well not so much. There are many things that I did not know that I did not know, and as I learn more, more questions arise.

The same thing happens to you? Not sure where to find the answer? Great, this article is intended to answer all those SEO questions that, to me and many like me, we face in the way of any project. I hope this article is as instructive for you as it was to discover answer after answer for me.

Answers to frequently asked SEO questions that you are embarrassed to ask

1) What is SEO?

SEO stands for "search engine optimization". It refers to techniques that help make a website more visible in organic search results for people who are searching for a brand, product, or service through search engines such as Google, Bing, or Yahoo. For more information, take a look at our dictionary of inbound marketing terms.

2) What is the difference between organic and paid results?

Organic results are those that appear in search engines, free of charge, from an algorithm. Paid — or inorganic — are search results that appear at the top or side of the search engine page. These are the links that advertisers pay to appear on different search engines.

3) What are meta descriptions? Are they still important?

A meta description is the text that appears below a search engine results page that explains what the page is about. In this example, the meta description is "This article is intended to answer all those SEO questions that, to me and many like me, we face in the way of any project."

Meta descriptions still matter, but not in the same way as before. They used to be a place to optimize keywords so that crawlers could learn more about the content on the page; Now, it's more important that you write something compelling that makes readers want to click in order to improve conversion rates from the search engine results page to your website.

4) Should I optimize my domain name to include the keywords?

Your main domain should not include a keyword for the simple fact of keyword optimization, something that can really hurt your SEO. If it turns out that the company name has a keyword, that's fine, but don't buy the domain www.inboundmarketingsoftwarebloggingsocialseoautomatizacionemail.com.

5) How can I tell when I am using the correct number of keywords on a page?

Unfortunately, I can't give you an exact figure for the "correct" number of keywords on a page, especially since that's the wrong way to think about keyword optimization.

There is no keyword “density” you should work towards. In fact, using a keyword too many times can result in the "keyword stuffing" penalty. We have to keep the reader in mind, and only use keywords when they are really necessary. You will naturally find so many opportunities to include keywords that you won't even have to worry about hitting an arbitrary number. Conclusion: do not obsess over this.

6) What is the difference between internal and inbound links?

Internal links are links on a page of your website that go to another page of this same website. Inbound links are other websites that link to your content. Both are valuable for SEO.

7) How many internal links do I need on each content page?

In the same way that you should avoid the "stuffing" of too many keywords on your site, you should avoid stuffing too many links on your website. Include them only when they enhance the reader's experience.

8) Where is the "|" on my keyboard?

And now always use it in the meta title, as in the following example: “Answers to 18 questions about SEO that you don't dare to ask | Inbound Emotion ”.

9) Is it necessary to know code to do SEO on my own page?

You don't need to know how to code for every item in search optimization. It is true that there are some more advanced SEO tactics for which a basic knowledge of code is needed, but it is not necessary for each of the parts.

10) What is robots.txt?

It is a page that gives search engines information about the pages that a company wants to index or crawl. You can find this page by going to YourDomain / robots.txt.

11) What is the sitemap.xml file?

This file is an index of all the pages on your site. It is a quick reference for search engines of the content you want to index.

12) What is the difference between indexing and crawling?

When search engines look through the content on your page, they are crawling your website. As they crawl your site, they index the content that will appear in the search engine. However, one important thing to remember is that not all content is indexed. Search engines pick up the content they will and will not index as they go through the crawl process.

13) How can I see which pages are indexed?

It is as easy as typing in the web search engine: www.yourdomain.com to find the pages of your site that are indexed.

14) Why is alternative text (ALT TEXT) necessary in images?

Search engines cannot read images, but they can read text. Alternative text helps them figure out what the images are about. Also, if a page doesn't load for some reason, the visitor can still find out what's in the image by reading the ALT TEXT.

15) How long does it take to see SEO results?

There are a number of different factors that will determine how quickly (or slowly) you will see results. This list includes these items (but is not limited to them):

• The amount of content you create

• The quality of the content

• How the content is received / shared by the public

• If you have a large or small website, with a strong or weak domain authority

A large site could see results in a couple of days if search engines crawl the site regularly. Smaller sites will most likely take longer because they are crawled less frequently. Wait at least a week, or better if it's a month, before considering changing your SEO strategy — or a little longer if you're new to SEO.

16) Should I hire someone to do my SEO?

Hiring someone internally or externally to do your SEO can be helpful, but it can also be dangerous if that person doesn't really know the "modern standards" of SEO. Google discusses the risks of hiring the wrong person for SEO in this help document.

17) What is a good goal for SEO?

When thinking about a goal for SEO, you don't just have to think about the top of the funnel and how many more visits your website is getting. Think about your entire marketing funnel and how much quality traffic you are getting to your website.

These people who are finding your website thanks to SEO, are they really qualified prospects for your business? If not, does it really matter that the traffic to your website has increased?

As you set your goals, consider what overall vs. traffic means to you. quality traffic. Set goals not just based on traffic, but mostly based on your entire marketing funnel.

18) What has changed in SEO in recent years?

A lot! We have put together this e-book on SEO to help you discover what has changed in 2014.

Have more questions about SEO? Let us know in the comments below, and we'll respond right away!