Sea Tan Gone

We are three Gen Z girls, who are in a school where a lot of our pupils wear fake tan. We’ve seen it all, the good and the bad. So we decided to come up with a solution to combat the “not so good” tan days. We created a naturally made fake tan remover that helps in its removal and is beneficial to the skin.

Despite increased global warming, the Irish weather doesn’t allow for getting a natural tan, and so we three girls have to use fake tans in order to look our best, removing this however, poses problems, we like lots of female students, suffer from an orange glow that takes ages to fade away and can leave ‘high tide marks’ on clothes. When looking to identify a product for our enterprise, a natural, sustainable tan removal that was and gentle on the skin seemed like a no brainer.

We called our the company 'Sea Tan Gone’ not only adds a playful touch but also effectively communicates the essence of the product and the brand.

Here's why:

Connection to the Sea: The name immediately evokes images of the sea, tying in perfectly with the use of sea weed in the natural tan remover. It creates a strong association with the ocean, highlighting the product's natural and ocean-inspired ingredients.

Memorable and Catchy: The name is catchy and memorable, making it easy for customers to remember and associate with the brand. It stands out in a crowded market and sparks curiosity, encouraging potential customers to learn more about the product.

Positive Send-off: 'Sea Tan Gone’ has a positive and optimistic connotation. It suggests a temporary farewell to tan lines, as if saying goodbye to them with a promise to return with refreshed, rejuvenated skin. This resonates with the product's promise of gently removing tan while nourishing the skin with natural ingredients.

Brand Personality: The name conveys a friendly, approachable brand personality. It creates a sense of camaraderie with customers, as if the brand is a friend guiding them on their skincare journey.

Overall, 'Sea Tan Gone’ encapsulates the product's essence, creates a memorable brand identity, and communicates a positive message to customers.

In the 1950s, medical researcher Eva Wittgenstein noticed that a medicinal product containing dihydroxyacetone could tan outer layers of the epidermis in a harmless way. Jumping forward 40 years, the first spray tan was invented - just in time for the millennium. The estimated market for Fake Tan, was estimated to be 1.16 billion in 2024. Fake tan removers quickly followed the invention of Fake Tan and there are multiple alternatives on the market, however none of them are make from all NATURAL ingredients of sea weed and coffee grinds etc, like ours.

The name Sea Tan Gone is also innovative, evoking visions of natural clean environments as well as rejuvenated skin, while being catchy.