Do you still think that mobile applications are not just the need of the hour? Or having the websites be enough for a successful online business? Then in both these cases, you are wrong, as per research more than 90% of the population in the UK use smartphones for almost everything. Looking at these stats, do you still think mobile applications are just another gimmick or a passing trend?

More than 70% of the digital media is consumed in the mobile format and that's why it's essential to have this format for your business as well. It doesn't matter whether you are a mere startup or an enterprise, what matters is your reach to every user out there. So, who will help you in such cases? Well, you will need a skilled mobile app developer in Birmingham to design your application from scratch and fill it with all those alluring features for your online business. Let's explore a few features that are necessary in a mobile application and how a mobile app developer in Birmingham will help you.

Understanding the Modern Mobile Landscape

There are more than 3.5 million growing mobile users from the nine year kid to a 90 year-old grandfather. From getting the basic grocery, education to different things, mobile application not only enhances the accessibility but also user experience. There are an overwhelming number of mobile applications available in the app stores with so much bogus content of no use. And most of them are abandoned by users after one time use.

And the major reason for this abandonment would be poorly designed apps that can damage your reputation and users switch to other companies instantly. For example, there are two grocery applications - C and B respectively. C application has higher prices along with better traffic as compared to app B which has lower prices. The main reason would be lack of features and poorly designed interface which is difficult to use. So, what separates the good from the bad?

Custom-Built Solutions — Not Templates

Firstly, you need to focus on customised templates rather than pre-set modules used by one or other application. Take help from a professional mobile app developer in Birmingham that can customize your app based on your business requirements and user insights.

These professionals will solve your problems by adding unique effects and functions, not just generic templates that will reflect your ethos and value for customers. Development companies will provide you with all-round solutions including UI/UX integration, full customisation, business tools, payment gateways and so much more. And the best part is you get bespoke solutions and spectacular designs within your budget.

Data-Driven UI/UX Design

The second feature you can get from a professional web developer in Birmingham is use of data driven insights while designing your application. As per the Google data, users are more valuable and user intent helps in shaping the aesthetics of any application. Any user will form an opinion within 50 seconds, so make every second count.

A strong use of UX powered resources and making your UI intuitive is necessary to lure those mobile app users. So, try to hire mobile app developers that utilize the latest technologies and tools such as Figma and Adobe XD that can easily help you in incorporating user experience and feedback for improvement of the application.

Cross-Platform Compatibility

The next feature you can expect from a web developer in Birmingham is to help you enhance the compatibility of the application. Your app will not be restricted by anything - be it an Android application or an iOS one. As per survey, there are more than 81% of the users who use Android version while the rest of them are iOS ones.

So, if you want to appeal and satisfy each of them, you would need cross platform compatibility for your device. So, a modern app developer in Birmingham will keep all these features in mind by deploying use of different frameworks while building your application. These frameworks include React Native or Flutter to make your app more intuitive and compatible across any device or platform.Thus, saving your 30% of the development costs.

Integration, Security, and Scalability

Lastly, any good mobile app development company in Birmingham will look after all the features integration and deployment from the scratch to the end product. These also include setting up different payment platforms for your e-commerce business, booking tools and various CRMs for your application. Along with that, any good app developer in Birmingham would look after the privacy and security of your online store by complying to the GDPR guidelines, adding 2A authentication and data encryption to build features without any compromise. The companies will future proof your application thus allowing scalability and flexibility as your users grow.

Conclusion

Hence, it's necessary to choose the best mobile app developer in Birmingham that involves more than simply code; it also involves strategy, execution, and long-term value. The top developers will help your business expand by realising your vision through customised designs, cross-platform functionality, data-driven choices, and ongoing support. It's just not an option to settle for less when there are so many awesome options waiting for you!