Increase Your Online Business with SEO Company in Walsall

SEO (Search Engine Optimization) is an optimization technique through which you can get your webpage ranked on SERP (Search Engine Result Page) on a set of identified keywords and if you get high rank on SERP, means if your webpage is ranking on page 1, then you can get good business and traffic on your website which is another factor for your ranking.

The purpose of search engine optimization, as its name suggests, is to optimize your website according to the algorithms of search engines. Since no one knows the exact algorithm of any search engine, you can only experiment and research about the results and prepare your strategy according to these research results.

An SEO company uses two types of optimizations:

1. On-page optimization

2. Off-page optimization             

In on-page optimization, an SEO executive made some necessary changes such as fresh and unique content, redirects, canonical tags, meta tags, header tags, alt tags, title tags, description tags, keywords tags (not required for Google search engine), robots.txt file (it allows or disallows any image or text crawled by Google Bot), redirection of error pages and URLs, etc.

In off-page optimization, an SEO executive does link building for a particular page for a particular keyword or keyphrase. There are many link building techniques through which that webpage gets many backlinks which help in making that webpage popular in the eyes of Google. These techniques are article creation and submission, blog posting, blog commenting, competitor analysis, online directory submission, profile linking, social bookmarking, document sharing, etc.

Both the optimization techniques are important for the purpose of SEO. You cannot say which one is better because you can get rank by using only one but you cannot get traffic and business by using only one technique. If you do only off-page optimization then you can get rank but you cannot get traffic and the bounce rate of your webpage will increase which is not good for a website.

If your site appears on the first page of SERP and your on-page is not good, a user will click on it and close it after 20-30 seconds. This will increase the bounce rate. But if your on-page optimization is good along with off-page,

So the user will spend more time on your website and become your customer. UK is a big country and you can find SEO Company in Walsall. Choose the best company according to your needs.