In the United Nations Summit, it has been decided to achieve Sustainable Development Goals by 2030. Sustainable development covers 193 countries, which are committed to working together under the theme “Transforming our world: The 2030 Agenda for Sustainable Development”. India is among the countries tasked with accomplishing 17 sustainable development goals by 2030. To advance in this endeavor, political strategist Atul Malikram has initiated the #2030KaBharat campaign. This initiative aims to evaluate India's awareness and advancement in achieving Sustainable Development Goals while also increasing public awareness.

The #2030KaBharat campaign operates by assessing state-wise performance on global Sustainable Development Goals (SDGs) such as eradicating poverty, environmental conservation, diminishing economic inequality, ensuring universal peace and justice, and promoting quality education, among others. This entire initiative is built upon the fundamental principle of "No one is left behind."

Atul Malikram believes that the Sustainable Development Goals (SDG 2030) have been created to cover every aspect of human life. The successful achievement of these goals within the given timeframe will lead to a more comfortable life for impoverished individuals worldwide, offering them improved opportunities for livelihood. Furthermore, it will ensure universal access to essential services such as education and healthcare. Ultimately, this collective effort will contribute to the creation of a happier world and an enhanced quality of life for everyone. 

The objective of the #2030KaBharat campaign is to raise awareness among both governments and citizens about these goals. By doing so, they can collaborate to construct a stronger nation that establishes its unique identity globally and serves as a supportive partner for other countries.

The #2030KaBharat campaign is translating analytical efforts into reality through various means such as news, articles, blogs, video content, and more. Additionally, it takes into consideration the perspectives of government administrative officials, government policies, and the implementation of schemes as part of its approach.