The #2030KaBharat campaign operates by assessing state-wise performance on global Sustainable Development Goals (SDGs) such as eradicating poverty, environmental conservation, diminishing economic inequality, ensuring universal peace and justice, and promoting quality education, among others. This entire initiative is built upon the fundamental principle of "No one is left behind." Atul Malikram has initiated the #2030KaBharat campaign. This initiative aims to evaluate India's awareness and advancement in achieving Sustainable Development Goals while also increasing public awareness.