One of the most important aspects of effective science communication is knowing how to adapt your message for different audiences. The same explanation that works for fellow scientists won’t work for policymakers, patients, community groups, or children. This module focuses on how to shape your message so it resonates with the people you're trying to reach.

• Different audiences have different values, interests, and concerns.

• People care most when they can see how science affects their lives.

• Being adaptable makes you a more effective advocate for your work.

1️⃣ Ask: Who am I talking to?

• What do they know already?

• What are they curious or concerned about?

1. Policymakers: Emphasize economic, health, or environmental impacts. Use concise, actionable language.

2. K-12 students: Use relatable analogies, visuals, and big ideas.

3. Community groups: Focus on how the science relates to local challenges or everyday life.

4. Media/Public: Stick to 1–2 key messages with minimal jargon.

Choose one of your recent research projects, class assignments, or scientific topics you are familiar with.

In one sentence each, describe how you would explain it to: 

1. A 10-year-old

2. A local policymaker

3. A non-science friend or neighbor