Module 2: How to Communicate Science Clearly
Module 2: How to Communicate Science Clearly
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Overview
Overview
Good science communication doesn’t mean “dumbing down” your work, it means making it understandable, relatable, and meaningful to people who may not have a technical background. The key is to focus on clarity, relevance, and connection.
In this section, we’ll look at simple strategies you can use to explain your science more effectively.
Key Principles of Clear Communication
Key Principles of Clear Communication
1️⃣ Know Your Audience
Who are you talking to? What do they already know? What do they care about?
The same explanation won’t work for everyone, adjust your language based on the audience.
2️⃣ Avoid Jargon
Replace technical words with plain language wherever possible.
If you must use a technical term, explain it in simple words right away.
Example:
❌ “Our process uses catalytic depolymerization of lignin biomass.”
✅ “We use a special chemical process to break down plant waste and turn it into useful materials.”
3️⃣ Use Analogies or Everyday Examples
Analogies help people connect new ideas to things they already understand.
Example:
✅ “DNA is like a recipe book that tells the body how to build and repair itself.”
4️⃣ Focus on the “Why”
Why does this matter to the average person?
How does it affect daily life, the environment, health, or society?
📝 Practice Prompt
📝 Practice Prompt
Choose one of these to reflect on
In 2–3 sentences, explain your research in a way that a 12-year-old could understand.
Try using an analogy to explain a complex concept in your field.
Write one sentence about why your research matters to society.
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