Some of the winners didn't have centers or counselors at their old high schools that provided a space to understand the FAFSA, apply for scholarships, and so on. Their sole purpose was to help them graduate, but not enough was done to help with the next step towards college.
Then, there were other winners who had centers or people designated for this purpose, but those people were not that knowledgeable about the process and would only give them very generic advice that wasn't extensive enough to truly help them in the long run. Some even bought books on scholarship advice or sought advice from free online sources (like popular scholarship sites), but still, the advice given was too vague or broad to really help them with their process.
So after all that trial and error, they eventually came across what I do and finally started to win for themselves ... it shouldn't have to take going through all these steps just to finally understand how to be awarded financial aid. The information needs to be readily accessible right from the very beginning.
So many higher paying careers are gate-kept by whether or not someone has a college degree. However, many people end up never going to college or drop out because it is too expensive and because they're too deep in student loan debt. Part of the process to breaking generational poverty and bridging the economic gap between the majority and minorities is through education and gaining access to careers that otherwise would be unobtainable if not for financial aid.