Sub-Themes

Call for Papers

The Conference invites original contributions in the form of case studies, empirical and conceptual papers pertaining to the theme and sub themes of the Conference.

Marketing and 3Ps

Consumer Buying Behavior in Digital Age
The Rise and Spread of e-Commerce
Advertising in Digital Marketing Age
Service Marketing Innovations & Crisis Management
Green Marketing and Consumerism

Rural Marketing Practices and Sustainability
Industrial/B2B Sales Issues and Sustainability
Research and Marketing Analytics
Technology and Marketing Innovations
Building Sustainable Brands
Marketing Communication for Sustainable Future

Banking/ Finance/ Economics and 3Ps

Economy and Development Banks
Reforms in Banking Sector
Banking and Make in India
Foreign Banks in India
Digitization of Financial Services
Crypto Currency and Future of Money
Impact of International Capital Flows (FDI,FPI,FII)

Make in India: Implication and Challenges
Role of Micro-Finance Institution

International Trade and Environment
Economic challenges in adopting Green Economy
Public Finances and Fiscal Policy Challenges
Economic Growth and Employment Challenges
Public Private Partnership

Human Resource Management and 3Ps

Talent Management and Work Force Resilience
Organizational Behavior and Leadership
HR Analytics and Technology Driven HR Practices
HR and Neuro-Cognitive Science
Diverse and Inclusive Workplace Environment

Fostering Employee Wellbeing
Innovative HR Practices for Sustainable Future
Workforce Engagement
Chat-GPT and AI in HRM
Organizational Change and Development

Operations/ Technology and 3Ps

Closed Loop Supply Chain
Digital Supply Chain
Industry 4.0 Technologies
Technology Management

Humanitarian Logistics Management
Business Analytics
Sustainable Product Management

Corporate Laws and 3Ps

Environmental and Energy Law
Banking Law and Financial Regulations
Cyber Law and Cyber Crime
Public Administration and The Role of Law

Criminal Law and Media Law
Social Policy and Social Legislation
Industrial and Labor Law
Intellectual Property Rights - Patents, Trademarks and Copyrights

Interdisciplinary /Cross-Disciplinary and 3Ps

Sustainable Urbanization
Ethical Dilemmas in Managing Organization
Mental Health and Wellness
Renewable Energy and Waste Management
Employment Issues in Gig Economies
Disaster Management

Technological Disruption (like Chat-GPT) in Business
Agriculture Reforms & Sustainability
Gender Equitable Workforce
Social Innovation and Sustainability
Sectorial Transformation through Digitalization

Authors should take a note that the Conference is not limited to the above stated themes and wishes to encourage contributions on any other issues related to the common theme of the Conference.

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