Graphics Design 

1. Purpose of Graphic Design  

Communicate a message visually.  Build brand identity. Make content more attractive and engaging.  

Simplify complex information with visuals.  

2. Common Uses  

Branding, logos, business cards, letterheads.  Marketing, posters, flyers, brochures, ads.  Digital Content, social media posts, banners, thumbnails.  Web & App Design, UI/UX elements, icons.  Infographics, data visualization.  Packaging Design, labels, product boxes.  

3. Elements of Graphic Design  

Line: directs the viewer’s attention.  

Shape: gives structure to a design. 

Colour: creates mood and meaning.  

Typography: style and arrangement of text.  

Texture: gives depth and feel.  

Space: creates balance and clarity.  

4. Tools for Graphic Design  

Adobe Photoshop, photo editing, visual effects.  Adobe Illustrator, logo and vector graphics.  

Canva: easy online designing.  

Figma: UI/UX design.  

CorelDRAW: vector illustrations.  

5. Types of Graphic Design  

Visual Identity Design: branding and logo creation.  

Marketing & Advertising Design: promotional materials.  

UI/UX Design: websites and apps.  

Motion Graphic: animations, video effects.  

Publication Design: magazines, books, reports.  

Packaging Design: product wrapping and labels.  

💡 Example:  

If you run a café, graphic design could help you create:  

1: A logo that reflects your style.  

2: An Instagram post showing your new coffee flavor.  

3: A menu design that’s easy to read and attractive.