Google My Business (GMB) — now called Google Business Profile (GBP) — is a free tool by Google that helps businesses create a local listing so they appear in Google Search and Google Maps when people look for products or services nearby.
It’s one of the most powerful tools for Local SEO.
A GMB Local Listing is the profile of your business on Google.
It shows:
Business Name
Address & Location on Google Maps
Contact Number
Website link
Photos & Videos
Working Hours
Reviews & Ratings
Boosts Local Visibility – Your business shows up when people search "near me" (e.g., "best salon near me").
Builds Trust – Reviews and ratings influence customer decisions.
Increases Calls & Visits – Customers can directly call or navigate to your shop.
Improves SEO – Local listings help your site rank better.
Free Marketing Tool – 100% free to use.
Go to Google Business Profile.
Sign in with your Google account.
Enter your Business Name.
Add your Location/Address (so it shows on Maps).
Choose Business Category (e.g., Restaurant, Salon, Coaching).
Add Phone Number & Website link.
Verify your business (via Postcard, Phone, or Email).
Complete your profile with photos, description, and services.
Use your main keywords in the description.
Upload high-quality images & videos regularly.
Keep your business hours updated.
Encourage happy customers to leave reviews.
Post updates, offers, or events weekly.
Add services, menus, and FAQs.
👉 If you run a Bakery in Noida, your GMB listing will appear when someone searches:
"Best bakery near me"
"Birthday cake shop in Noida"
"Cake delivery Noida"
Your listing will show location, phone, website, reviews, and directions on Google Maps & Search.
⚡ In short:
A GMB Local Listing is your digital storefront on Google that helps nearby customers easily find and contact you.